Cup of coffee or a business Christmas Card?

Would you buy a good customer a cup of coffee?
>Of course you would!

Should you thank your customers for their business?
>Of course you should!

Sending customers business Christmas cards thanking them for their business is just common sense and costs less than a cup of coffee! Smart businesses send cards to their customers. Even smarter businesses send cards to their customers and their prospective customers.

Aren’t YOUR customers your competitors’ prospective customers?

If you aren’t sending your customers business Christmas cards, no worries…your competitors will wish them well for you. Don’t find yourself saying “shoulda. coulda. woulda.”

“Normal” Cup of Coffee – $1.25
Starbuck’s Cafe Grande – $3.75
Look on your competitor’s face when THEIR customers mention how nice you are for sending a business Christmas cardpriceless

Christmas Card History

As we try to do every night, my family sat down for dinner at around 6:30 yesterday evening. After making sure everyone had their drinks, straws, butter, salt, napkins, and steak sauce, we finally began eating. As we also try to do every night, we all talked about how our days went. In the course of conversation, someone mentioned Christmas cards and my daughter very innocently asked, “Who ever thought of sending Christmas cards anyway?”

Being as inquisitive as my daughter can be (and wanting to give the right answer), I thought this would be a great learning opportunity for both of us. So after dinner, conveniently leaving my husband to do the dishes, we hopped on our PC to find out the origin of Christmas Cards. Here’s some of what we found out:

– Artist John Calcott Horsley, a London native, designed the first Christmas card in 1843 for businessman Henry Cole. It depicted a picture of a family enjoying Christmas.

– Seeing Mickey Mouse on your Greeting cards was quite common in the 1930s when animated short films rose in popularity. (My daughter loves Mickey and found this one to be the most amusing.)

– Louis Prang, having perfected lithography, introduced the first line of Christmas cards to America.

– Prior to 1840, Christmas cards were hand delivered. That all changed with the introduction of the postage stamp, bringing greeting cards to the masses.

– Holiday greeting cards account for over 60 percent of all greeting card sales.

Corporate Holiday cards really took off in the past few decades as a convenient way to remember those that have contributed to a company’s success.

By the time we got to the last few facts, my daughter had already moved on to the next activity but we certainly learned a lot that night.