This was my first year as a small business owner and I was searching for a way to reach out to my customers during the holiday season. More specifically, I was looking for an inexpensive way to express my gratitude towards 150 of my clients. This presented a major challenge for me. While there are an infinite number of gift ideas, I needed to maintain a budget of about $275 or less.
Exhausted from brainstorming gift ideas, I decided to take a break by looking through my mail. All of a sudden I saw something that caught my attention…it was a catalog which advertised business holiday cards. Bingo! This was it. I could reach out to my clients by creating custom Christmas cards. I immediately turned to the pricing guide and saw that I could order enough holiday cards and stay within my budget. So I went through the catalog, picked out my card, and submitted my order.
It wasn’t even two full weeks when I received my corporate Christmas cards. I was very impressed at the quality of the cards and the speed at which I received my custom order. And the cards seemed to have left the same quality impression on my clients. I received several phone calls commenting on the thoughtfulness of the holiday cards. I even received a few people who asked me where I ordered the cards from, as they wanted to reach out to some of their more important clients before the holiday season was over.