I’ve been in business a long time and it doesn’t seem like it was ever harder to stay afloat than it is today. Maybe I’m just getting old, but I feel like I need to constantly learn something new to keep pace with the competition. Don’t get the wrong idea, I never stood still. I understand about keeping up, if you don’t, forget about it. I’m talking about the speed of it all today, seems like I’m always a little behind. Email, Facebook, twitter and all the ways to connect that I don’t know about yet. Being where the business is makes me dizzy!
It makes me wonder too about some of the things I spend my money on. There’s never been a greater urgency to look for ways to trim the fat, and get the most out of every nickel. Employee birthday cards, for example. Are they really worth the time, effort and expense? There are cards for anniversaries, Christmas and more so it adds up. I know it’s important to stay connected to your employees, but do they really care about getting a card? I know they used to, but I’ve got a lot of new, younger people now and I’m not so sure.
Honestly I hate how impersonal and cold it would be to do away with the cards, employee birthday cards. I think I’ll look elsewhere for savings. I’m betting the personal touch is still worth something.