Sending birthday cards to your customers is a great way to increase your business and loyalty with customers. If you are a doctor or dentist with an office, a birthday card can serve as a reminder for your customers to come in for a checkup. If you have a retail store, it can remind your customers to come in and check out some new sales.
A birthday card comes off as sincere, thoughtful, and kind. It makes customers aware that you appreciate their business and look forward to seeing them again. I can tell you from personal experience that birthday cards can definitely increase customer loyalty. Every time my mother receives a birthday card from her dentist, she calls and books an appointment for a teeth cleaning.
Customers will positively view your business after they receive your card, maybe even more than some other companies who were not as thoughtful. It is also a great way to bring customers back into your business who may have not visited in recent days. Maybe there was a customer who was not satisfied with their last visit or purchase. A birthday card may just change their opinion of your business!