Let me tell you what a difference it made to me when I received actual business birthday cards you could feel and touch. I own a consulting business and we order many marketing promotional items for our clients. Many sales representatives from promotional companies contact us but I had my steady supplier that we had used for years. When my sales contact left the company for a change in careers, I stayed with the company but was ultimately not happy with the service I was getting.
I had met with a sales representative from another company approximately a year prior on what must have been my birthday. Low and behold, 1 year later, I received a beautifully crafted business birthday card from that same sales rep. I was not only impressed by the thought, but also by the quality of the card. I immediately got in touch with the rep and placed an order to try their company out.
I am now happily using his company as our primary supplier of promotional material and all because he made such a great impression on me with a high quality and thoughtful birthday cards.
I now make it a point to find out all of my clients’ birthdays and have a box of quality birthday cards at my finger tips ready to send to my clients. I can’t tell you how many comments I get from them when they receive their card!