In today’s world most situations are handled by an impersonal response; email, e-cards, texting, cell phones, iPads, etc. Years ago when I had my first job at a bank, my boss Mr. C always sent business birthday cards to his employees and customers. I worked in a busy bank that had extended Saturday hours. He always came to work with a smile and respected the work that was done under his supervision. He even went as far as to bring in donuts or bagels for the staff.
Birthday cards were well received by the customers of the bank. Most would compliment me, and were impressed that a corporation would take the time to send out personalized cards. It was a good feeling for both parties, and I actually enjoyed sending them to the clients. A lot of times I would put a hand written note in the card. People share a lot of stores when they are sitting at your desk. I often would refer back to one of their stories that they shared with me while I was filling out the paperwork. The important lesson I took from that job was that it is always a good practice remember birthdays; your clients and customers won’t forget your thoughtfulness.
I think a personalized birthday card is a great idea but I think most people do their banking electronically. I can’t even tell you the name of one bank teller, I barely go into the bank and when I do I go to the drive thru.
To this day, my dentist sends me a birthday card. I have been going to him for like 20 years so it’s not like he’s looking for new business. Maybe he’s making sure I don’t find another dentist but I have to say I enjoy and even look for his card every year. It’s a nice touch and I like that he remembers me – my birthday falls in between my 6 month appointments. It is strictly a b-day card not a solicitation or an appt reminder.
I am especially appreciative when I receive an actual birthday card from someone instead of a quick message on facebook. It really lets you know that someone was thinking of you and made an extra effort.
My dentist also sends me a birthday card every year. I don’t receive cards from any other doctor, which is odd when you think about it because they all have your birthday on file! While it is nice that the dentist sends a card, it is always the same one each year and has a “dental theme”; it shows teeth and a toothbrush and says “keep smiling on your birthday”!