Corporate Birthday Cards Are Rarely Expected

by Henry L. on April 12, 2012

When was the last time a business ever did something special for you?  I’m sure most of us would have to sit and think about it before something comes to mind, if you don’t, it’s nice to know you are appreciated.  I have given my information to different businesses throughout the years, not necessarily expecting anything back other than a postcard or flyer reminding me to do business. Corporate birthday cards are rarely expected, that’s why it’s such a nice surprise to get one.

Birthday cards are normally something I expect to get only from friends and family.  I remember, especially as a kid, how although I wanted my card, I was anticipating the prize of money inside or the gift. But as I’ve become older, more and more each year, I value the actual cards people select for me.  The time they spend on finding a card that suits me, the personalized message placed inside has become, to me, a very special gift within itself.

Because of these reasons, I am particularly impressed, when a business takes the time to send something other than a promotional flyer.  If a company is willing to take some time with me, chances are, I’d be willing to take more time with them, just for taking the time to acknowledge my business. Business birthday cards are a great idea and I’ll welcome and remember any that come to my mailbox.

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{ 3 comments… read them below or add one }

Morey April 12, 2012 at 12:36 pm

As a small business owner, I can vouch for your sentiments about receiving a corporate birthday card. I started sending them out about two years ago, and i do not include a sales flyer, I have found the card to be a great way to boost business, even without the flyer, it seems to make it just a little more personal.

Sheila April 16, 2012 at 10:29 am

Nice tip. So often all we really want is to be recognized and valued. Receiving a birthday card from a business is a nice way to be catered to without the blatant advertising of a flyer. But I have to admit, including a coupon in that card is also a nice touch!

Eli April 20, 2012 at 3:31 pm

Including a coupon is a terrific idea, in that you are doing something FOR the customer as opposed to sending a flyer which is more TO the customer than FOR the customer – it’s the idea of giving something extra that will provide a benefit (the saving of money).

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