The Lost Business Birthday Cards

by Henry L. on June 10, 2013

Do you still send out business birthday cards even with the economy not quite where we’d like it to be? If not, you might want to reconsider. Although not quite as bad as a couple of years ago, we still have a ways to go before we all feel truly comfortable with spending our hard earned money. When and if things ever turn the corner (more than they have thus far), we want to make sure that our customers will spend some of it with us.

Business Birthday Cards

Speaking for myself, I like to know that I’m thought of even when I’m not spending my money. I went to a local nail salon awhile back and they asked me to jot down when my birthday was. I’d forgotten all about it as I hadn’t been back in a long time. It had been several months actually. Imagine my surprise when I received a happy birthday card. They had also included a discount for a future service. How clever! I had received birthday cards from other businesses that I frequent, but I expected that. I did not expect to receive it from a place that I hardly ever go. You can be sure though, that I took my business back there.

You know the old saying – “out of sight, out of mind”! No business wants to be that! In this day and age, it is the little things that can make all the difference. For a couple of dollars spent on a business birthday card, you have the potential to make many more! Don’t become one of the forgotten!

Share on Facebook0Tweet about this on Twitter1Share on Google+1Pin on Pinterest0Email this to someone

{ 7 comments… read them below or add one }

Abigal June 10, 2013 at 2:54 pm

I would absolutely go back to a place that sent me a birthday card-great way to keep a customer even without the coupon-I’ll take that added bonus anyday!

thora June 11, 2013 at 11:26 am

Wow! What a great idea to send birthday cards from a nail salon. I would never expect to get one from a small busines. More people should do that to keep the customer in mind. I would def go back!

Maggie June 11, 2013 at 12:41 pm

As the expression goes, ‘You have to spend money to make money’. For an investment of a few dollars you can get your company name out there. I don’t think you can find any cheaper advertising than that.

Phoebe June 14, 2013 at 2:49 pm

Actually cards are not that much of an investment of money-just some of your time so show appreciation. If you purchase an assortment box of birthday cards they are really inexpensive for the value they provide

tara June 17, 2013 at 4:40 pm

i know that sending me a birthday card is a way of getting me to purchase but it still works on me every time. Out of sight, out of mind. Any type of coupon or sepcial offer helps but just receiving the card keeps the nbame fresh in my mind.

Kassie B. June 18, 2013 at 9:57 am

That’s such a great idea! I own a small bakery and I’ve been looking for additional ways to get my customers coming back to me for baked goods. I can definitely find the time to write a birthday card and add a sweet (pun intended) deal for their next purchase.

julia June 20, 2013 at 1:50 pm

I don’t care about the extra expense – which in actuality is not a lot of money. My customers are worth it. It’s an inexpensive way to show my appreciation for their business and hopefully it keeps them coming back to my store.

Leave a Comment

Previous post:

Next post: