As the corporate greeting cards Creative Director for The Gallery Collection, I ‘m privileged to have been involved with our business Christmas cards designs for the last 20 years and I have watched, in amazement, our growth in technology, creativity, and talent.
When our Creative Team gets together to review ideas and designs, they will groan when I start reminiscing about “back in the day” when my only design tools were a pair of scissors and some rubber cement and there was only one computer on the entire floor, reserved for management only…no artist-types allowed! Groaning aside, those old-fashioned ideals that I was fortunate enough to have been taught then – of making quality and imaginative corporate Christmas cards, with quality materials supported by top-notch customer service – were lessons well-learned and principles that have remained strong in this fast-paced, electronic world we live in now.
Today, the Creative Team works away on state-of-the-art Macs with the most up-to-date programs, utilizing all the newest technologies available. Although, in maintaining traditions, we still pull out the scissors and some glitter pens from time to time and still manage to go home with glue in our hair!