In this crazy world of everyone being in a rush, and nobody seeming to have time to stop and smell the roses, I have found a great conversation starter that everyone seems to enjoy, and it keeps the lines of communication open between me and my customers. Want to know what it is? I simply ask them, (usually at the beginning of the checkout process). ‘So, did you receive my business Christmas cards this year?” And since I usually already know the answer will be “yes”, I am quick to follow up with a “Thank you for your continued support”. This also opens the door and you would be surprised how many people keep talking afterwards.
This little step also brings a smile to their face, and now that I know that this customer is a happy one, they are much more likely to return to my store. So, if you have a business and are looking for ways to drum up business, definately consider sending out Christmas cards this year, and be sure to use my special trick to engage the customer while improving customer service. Your customers and your bottom line will thank you!