When I was laid off a few years ago, I decided to start my own business (I’d always thought about it, so I figured it was finally time to go for it). At first, business was slow but steady, but my clients were great. I was so happy to have survived the first 18 months of business ownership that I decided to send out personalized business Christmas cards thanking everyone for their loyalty. They were so well received that I’ve continued the tradition every year since (and Gallery Collection never disappoints with its beautiful selection of designs). I’ve also begun stocking up on assorted birthday cards so there’s always one handy when a client’s birthday approaches.
When I first started out I was fortunate to be able to quickly develop a very loyal client base. Fast forward several years and my company is still doing well. I know that I’m only able to do what I love because my clients continue to put their faith in me through repeat business and referrals. Every year I get so many compliments and expressions of appreciation for the birthday and Christmas cards I’ve sent. It reminds me that going the extra mile for my clients is as important as providing excellent service. More importantly though, I know that my small gesture makes my clients feel good so I will continue to send Christmas cards (and birthday cards) to them every year.