In a world increasingly overloaded with choices, decisions, offers, and in-your-face advertising, I’m more likely to conduct my business with people and companies that give me a good feeling, as well as a good deal. Business Christmas cards are a great example of a little thing going a long way in value, and not just where your wallet is concerned!
Competitive offers so often seem to be six-of-one and a-half-dozen of another. But, if one of those offers is always accessorized with a smile on the face and in the tone of voice, my choice is not random. I prefer to choose the “good attitude” in both my business and personal life.
When I receive a beautiful Christmas Holiday card from a business associate, it’s an example of his good attitude toward me, and it’s a pause in my day that makes me smile. So, I figure, when I send a business Christmas card to my business associates, I’m extending that same good attitude toward them. I hope I’m also prompting them to choose me over my competition every time they can use my services!
While we’re on the subject, it’s good to remember that co-workers and employees can make or break your whole performance. If you’re successful and happy in your work, you probably already greet these individuals with a smile, no matter how your personal day is going. Sending them a business Christmas card at holiday time is another one of those extra little gestures that means a lot to the relationships you have on the job.
It amazes me that some businesses will spend a small fortune on media ads, but then pinch pennies when it comes to small, personal and meaningful gestures that really get my attention. I’ve resolved to do better than that; my business Christmas card mailing list grows every year… and so does my business!