Due to the economic downsizing my husband lost his job and went on the unemployment line for a while. He had a passion for food and wanted to start a business with this idea. Having a culinary background in college it seemed like a great idea! They say do what you love and it won’t feel like you are working. He had a brainstorm for a small business venture just before the holidays. We were thinking of different ways to market our new business, we wanted it to be a little personal and reach people in a timely matter. It would be beneficial to reintroduce ourselves to our community. While our children were growing up he was very active in coaching sports and volunteering his time, now we were reinventing the wheel. I mentioned to him to send out company holiday cards to our prospective customers. We would be advertising and sending Season’s Greetings at the same time.
Sending corporate Christmas cards is a perfect way to be introduced to our new business associates. We included our company name, telephone number and website information on the bottom of our calendar card. Potential customers can use them as a reference to remind them we are open for business year round.