The business world has embraced sending corporate holiday cards as a way of reaching out to customers, clients and associates. Many cards are sent and received during the month of December with the result that you are never sure if your card is more than glanced at. We decided last year to send out Thanksgiving cards as a change of pace.
Knowing that most businesses send out Season’s Greetings cards to be both politically correct and socially conscious, we thought why not Thanksgiving cards. Everybody in the United States celebrates on the same day for the same reason so you can’t offend anyone. In addition why not be the first card of the season received. Talk about standing out. How many times during the busy holiday season do you receive 10, 12 or more cards that you open and barely read? Well it works the same as at home. The first cards of the season you remember more because they come one at a time when you have a moment to read them.
Let’s think about how under appreciated Thanksgiving is as a holiday. It gets very little publicity because it is overshadowed by the coming Christmas period. In reality more people take time to relax and reflect with family and friends at Thanksgiving than any other holiday. A great meal, close family and good friends put you in such a pleasant state of mind, why not use this holiday to send a message of thanks to everyone you send corporate holiday cards to? You will be the first card received, get more notice than the other corporate cards and you will be sending a great message of thanks to all your customers.
We intend to send Thanksgiving cards from our company for the foreseeable future, until everyone catches on and then we may have to rethink our strategy, maybe consider being really first with New Year’s Cards. We’ll keep you posted.