The process of creating our beautiful, personalized Christmas cards starts with an idea, and ends with a card that is also a work of art. But this doesn’t happen overnight. There are many steps between the start of the design process and the lovely finished product. Take design #864CX, Red Berry Greetings Holiday Card, for example. This stunning, richly embossed card began as a sketch, and turned into a masterpiece.
Here is the design concept sketch for what would eventually become one of our best sellers in 2009:
A second sketch shows the progression of the design to what was used for the actual card:
After the design was solidified, the creative team had to decide which color scheme they felt would fit the design best. There was no skimping when it came to this detail. The card was produced in a wide range of colors, in both the paper stock and the design itself. These different versions of the card were looked over meticulously until a decision was made on which holiday card design was the most eye-catching and attractive.
Some of the different colors there were to choose from included white cards with blue berries and buff cards with red berries:
The Gallery Collection offers a wide range of dark stock cards, which are always attention-getters. So, of course, we had to try out the design on our many different dark stock options. As you can see, the creative team had their work cut out for them:
With so many different options – all of them quite striking – deciding what color scheme would make the final cut was not easy. But in the end there was one combination that was so striking, so perfectly gorgeous, that it became the clear winner:
The combination of lustrous red and gold foil on the deep black matte background took everyone’s breath away. The creative team knew they had a winner. Red Berry Greetings became a proud part of our personalized holiday cards collection and one of our most popular sellers.
The Gallery Collection is constantly striving to bring you the most beautiful and high quality greeting cards available. So when the holiday season arrives and your Christmas cards start rolling in, you’ll know just how much effort went into achieving all the different designs and styles you see.