I’ve noticed lately that when I visit a new store or restaurant and join their “frequent visitors” list, one of the questions they ask is “when is your birthday” or “when is your anniversary”. I guess in the back of my mind I wondered if they’d send business greeting cards, but that seemed so personal and I always thought of most businesses as just the opposite. Imagine my surprise when I got a birthday card from my favorite new restaurant.
Aside from the good will something like corporate greeting cards spread, there is the word of mouth that, as we all know, can make or break many businesses today. I was on the phone and Facebook immediately telling all my friends about getting birthday cards from the restaurant we had all just eaten in a few months ago. Without exception, everyone commented on how thoughtful it was that they actually acted upon the information they collected.
Then there was the Thank You card my daughter received from the sales woman at the furniture store. Yet another example of business greeting cards showing that someone took a little extra time to show appreciation. We all know, there are lots of stores out there, not to mention all the online options for shopping. When a business takes the time to say “Thank You for Choosing Us” it leaves a real impression. I know the next time I am shopping for furniture, I will think about going back to this particular store. They were kind enough to thank us for our business; I will return the gesture by shopping there and recommending them to friends and family.
It’s not just restaurants and retail establishments that have realized the value of business greeting cards though. I changed dentists last year and now I get a greeting card from him on my birthday or whenever I refer someone to his practice.
It’s a good feeling to be appreciated or remembered – whether it’s a restaurant, furniture store or even my dentist!