I send business greeting cards to my customers to express my appreciation for their business and to my vendors for a job well done. I could easily send an email but I feel that is so impersonal. The email often gets overlooked, is usually only seen by one person and gets deleted with a push of one button. The business greeting cards I send can be displayed and enjoyed by many and they leave a lasting impression.
To me, sending an actual greeting card shows how much I care. I took the time from my busy schedule to handwrite a note, address an envelope, stamp the envelope and mail it. I know this puts a smile on the recipient’s face when they receive the thank you card. I know because I’ve been there. When I receive greeting cards I hang them on my work station so passers by can see them. Sending and receiving greeting cards promotes good will and I am more likely to use this vendor again or remember this particular customer for a long time. Inserting your business cards in the greeting cards is also a good idea because it keeps those valued vendors/customers at your fingertips. Sending business greeting cards is a small gesture that leaves a large, lasting impression.
Exactly! I just had to leave my insurance agency for financial reasons and I felt bad but then I thought that in over 10 years I never got so much as a Christmas card from them! It would have help seal our relationship if I felt I was more than income for them, you seem to know that already, good luck.
I think that extra touch is key, especially in these hard economic times.
It’s the nicest feeling to open the mailbox and find a card. In this modern world, emails are impersonal and I would much rather hold a card in my hand. It’s the little things that make you go back to a company again.
I shrug emails and e-cards off as an impersonal way to try to say that you appreciate someone’s business. If you can’t take the time to send out a real card, don’t even bother.