Have you ever worked for a business that gave its employees corporate greeting cards? I have. I enjoyed receiving a special card on my birthday, filled with signatures of people I worked for. I loved opening up my Thanksgiving and holiday cards. It made me feel valued. Appreciated. I knew I was not just a number; I was someone they took pride in being able to call an employee. Because of that, I knew how important little things, such as greeting cards, meant for a successful business.
A few years ago, I decided to venture into the world of real estate. As many independent contractors and business owners know, it’s crucial to build a positive rapport with clients for referral business. While working with buyers and sellers, I made it a priority to get to know my clients. I kept a log of all their birthdays. I wrote down their “Home” Anniversary. My list grew longer and longer, as did my need to send out greeting cards on a weekly basis! Thank You cards, holiday cards, employee anniversary cards; you name it— I send them out very often.
Referral business is important, but clients like to know they are working with genuine individuals. Because I take time out of my busy day to remember the people that helped me succeed, I’ve been able to continue doing what I love. However, it’s not just about the business itself; it’s about the relationships which simple gestures, such as business greeting cards, create. For all of this, I have to thank the company I once worked for. I’ve never forgotten how valued I felt from tearing an envelope to find a special greeting card waiting for me.