The Gallery Collection has a long standing history of supporting our troops both at home and overseas. Today, we are proud to announce a donation of 40,000 greeting cards to Soldiers’ Angels for the troops that will be returning home from Iraq. We are especially honored to be making the announcement today, on the National Pearl Harbor Day of Remembrance, December 7th, 2011.

On October 21st, President Obama announced the end of The United States of America’s involvement in the war in Iraq. 40,000 troops will be coming home for the holidays, and The Gallery Collection is sending Soldiers’ Angels an equal number of cards for signing events, care packages and many other purposes to support our troops. We welcome our servicemen and women home gladly, and we are proud of their service to our nation.

One of the eight different card designs being donated by The Gallery Collection. What would you write inside greeting cards being sent to the Troops returning home?

While to many this issue is politically charged, what The Gallery Collection finds most important is the fact that after an 8 year involvement in Iraq, our troops will be returning home to family, friends, and all the people that have missed them and love them dearly. Some may feel we are bringing the troops home too early; others may feel as if the troops should have returned home years ago. But we can all agree that we will be happy to greet them when they come home.

The Gallery Collection has been working with Soldiers’ Angels since 2007, making numerous donations of greeting cards to help support them in their mission of “May No Soldier Go Unloved.” We are sincerely grateful to our troops, and pleased we can make such a large donation to welcome them home.

It seems like smart phones and various other mobile devices are taking over the world. Everyone seems to have one. These phones and devices are for so much more than making simple calls. Between texting, facebook, photos, games and apps, there is nothing you can’t do when you are on the go, or just sitting at home on your couch! And now, this technology is making it easier than ever to get the greeting cards you want, directly from The Gallery Collection. How so, you might ask. The Gallery Collection is proud to introduce QR Codes for your mobile devices.

QR Codes are like bar codes for your smart phones and other devices. You simply install a QR Code reader app, which are generally available on the website of your service provider. Then you simply take a photo of the QR code wherever you find it, be it in a catalog, a mailing, or even a poster. Once you’ve scanned the code this will take you directly to the destination set by the QR Code.

The Gallery Collection is proud to be on the forefront of this technology. When you receive a mailing that has this code, just scan away and you’ll be linked up with the most beautiful greeting cards around. Just imagine, personalized Christmas cards, business birthday cards, thank you cards and much more, all available at the click of your device. Isn’t technology grand!

Have you ever sent thank you cards to contractors for a job well done?

I recently had work done on my house. It was not the most pleasant experience for a few reasons:

• My husband, Dan, and I were newbies to major home improvement jobs. We didn’t know what to expect and stumbled through the process a bit. (What, we need a permit???)
• The work we needed done was unexpected, necessary, and completely practical. (Not a “fun” cosmetic project such as a beautiful kitchen or bathroom renovation we could admire when finished.)
• We had just built up our savings to buy me a new car, and now that plan is on hold. (Booo-hooo!)

It all started in March. Mounds of melting snow coupled with days of heavy rain caused flooding in our basement. We couldn’t ignore the problem. We hired a reputable masonry company to waterproof the basement, which included rebuilding our crumbling entryway and installing French drains and a sump pump.

The work wouldn’t be done for a few months, so we at least had time to prepare and save money. April came, and so did my birthday. The cash my family stuffed inside of my birthday cards would go straight to the basement job. Happy birthday to me! And Dan’s birthday was in June, so the gift money inside his birthday cards would go towards the job as well.

When the project finally started, my nerves were shot. Could we afford to do this? Will the workers do a good job? Remind me again why I wanted to buy a house?!

Three days later, the job was done. Everything went smoothly and the work looked great.

I sent our contractor, Adam, a thank you card to express my appreciation. Throughout the entire process, Dan and I had pelted him with lots of questions. Adam was always so patient and put us at ease. Sending a greeting card wasn’t necessary, but I thought it would be a nice gesture since we were so pleased with the work. And hey, maybe the next time we hire them they’ll remember the gracious thank you card I sent and give us a discount!

Ever want to know what your customers REALLY think of you? Well, after recently opening ourselves up to Reseller Reviews we have found out! And you know what? We are so glad we did! Seriously, we were blown away at what we have read. For a company whose employees take true pride in providing a top quality product and delivering amazing customer service here at The Gallery Collection, you might understand that some of these reviews actually brought a tear to our collective eyes.

So without further ado, here is what some of our customers have to say about our Christmas cards and All-Occasion greeting cards (no editing of responses or timeline were done) and here is what we have to say back to them…

nancyt123
5 out of 5 stars
Posted Jun-17-2011

“My experience with Gallerycollection has been excellent. Great products and speedy delivery. “

Gallery Collection: Thank you! Providing our customers with excellent product and service is what we strive for.

———————————————————————————————————————————————–

cbell7995
5 out of 5 stars
Posted Jun-16-2011

“Gallery Collection has a fabulous assortment of cards. Our company has ordered these cards for birthdays, congratulations, sympathy, anniversaries, get well, and thank yous. I am pleased at the high quality and brilliant colored designs. People are always honored to receive them.”

Gallery Collection: Wow! That was so nice! We are so pleased that you are pleased.

———————————————————————————————————————————————–

chilmarkcharle..
5 out of 5 stars
Posted Jun-15-2011

“The Gallery Collection never disappoints us. This is the fifth year we’ve ordered our Company holiday cards from Gallery, and we find the artistry to be inspired and the production quality flawless. We also appreciate the significant discount offered us every year for ordering early. Every business in America should be this well managed and operated. Thanks for a very valued service. “

Gallery Collection: @chilmarkcharle we were blown away by your review. We couldn’t ask for anything better. Many thanks for your kind words.

———————————————————————————————————————————————–

MevB
5 out of 5 stars
Posted Jun-14-2011

“We had not ordered in 5 years and none of the previous order information was on file in our offices. I went on line and found the cards that we needed being featured in a 50% discount + $75 off sale. I entered the order information online and submitted it. I received a confirmation email regarding the order. I was unsure about the artwork due to the time between orders. Phyllis called me within a day or two of the order to inform me that the logo was not on file and that I would have to re-submit it. She was very professional. She left exact instructions for what I needed to do. We kept missing each other on the phone, but we communicated by messages. I told her that I had a $200 budget and would need to switch the shipping rate to compensate for the cost for the logo. She found the best rate for me and kept my bill under budget. This was a very pleasant shopping experience. I will choose to continue doing business with this company. “

Gallery Collection: That is terrific to hear. We are glad that our customer service representative, Phyllis, was able to help you with your budget considerations. We are here to serve and keep our customers happy and provide that “very pleasant shopping experience” each and every time!

———————————————————————————————————————————————–

kaykiger
5 out of 5 stars
Posted Jun-14-2011

“The website was easy to manipulate and the products were displayed beautifully………….”

Gallery Collection: Super. We work hard to make our website as user friendly as possible.

I love and totally support “Take Your Child to Work Day”. When my son was growing up, he would constantly ask me what I do when I go to work. Explaining it was easy, but I don’t think he could imagine the way I would look or how I would talk, act or interact with the people I worked with. Whoever first convinced their employer to let them bring in their child should take a bow, because it has become widespread and accepted by a large number of forward thinking employers. My son now takes himself to work, and probably doesn’t ever think about what I do on a daily basis.

Feeling a little left out of this new yearly event, I watched other people’s children come to work with their mother and father. Living vicariously through them I experienced how much joy and pride their parents were feeling. Not actual jealously, but always just a touch of what if.

The children had lots of fun at the office, and they learned a lot too!

This year my niece mentioned that she would not be taking her daughter, Grace, to work with her and I jumped all over that. “Maybe Grace would like to come with me”, I offered. Believe it or not Grace was so thrilled she had to immediately pick out her outfit a week in advance. Bright and early she showed up on my doorstep for the trip to work with a backpack full of things to do, assuming she would be bored.

Grace was thrilled to see that other children had come to work and there were activities for them. They were designing greeting cards, working on a newsletter and touring the office. She discovered in one day what I have always known: that I work for a fabulous company. The company provided a pizza lunch for the children, but more importantly they allowed us the time to show the children the intricate workings of a company. The president even spent time interviewing the children. Grace never opened her backpack and informed me she would be coming again next year. High praise!

Three things I re-learned from taking Grace to work.:
1. It is never too late to experience something new.
2. You don’t have to be a parent to experience parental feelings.
3. Children will always surprise and delight you.

My recommendation to you would be take the time next year to experience the total delight of having a child with you at work. If don’t have your own child – borrow one. Parents are surprisingly ready to lend their children out free of charge.

When I first heard about the terrible earthquake and tsunami that struck Japan on March 10, 2011 I had tears in my eyes thinking of the terrible devastation and the thousands of people who surely lost their lives.

Working in the greeting card business I am surrounded each day by Christmas Cards, Birthday Cards, Get Well, Thinking of You and many other types of cards. But what type of card would provide comfort to someone who is surrounded by such tragedy? As the news stories grew grimmer, greeting cards started to seem…well hardly a necessity. It honestly got me thinking about how I spend my time working at a greeting card company…do greeting cards really serve a purpose? A legitimate question I think when you consider how much of our lives, how much of our time is actually spent on and at work. Was I really spending my life’s work on something worthwhile?

So I thought further and realized that greeting cards were really all about connecting with other people. It differs from any other type of communication when you really think about it. You might be giving it to someone sitting as close as the cubicle next to you or sending it to someone thousands of miles away. Unlike an email, letter, text or phone call, a greeting card always has a cover with a design or photo or some decorative text on it. It can feature something funny, touching or beautiful.  It is designed to invoke some kind of reaction or emotion upon receiving it. The sentiment inside is often chosen with care and conveying a certain message or thought. Many of us who might struggle to find just the right words to say, can find a greeting cards that appropriately expresses our thoughts. Yet, what would I say to someone in Japan in a greeting card? How does getting a greeting card from someone in the States even matter under the circumstances?

I actually think it could matter a lot. It is a way to show emotional support even from a complete stranger half way across the world. With an opportunity to write your own personal message it can bring hope, love and prayers to someone who has suffered so much loss. It could be one of the only bright spots in someone’s day. It carries with it the potential to be the only reason someone has to smile that day…perhaps even for the first time in a long while. I don’t happen to think that is any small thing. It just might remind them that beyond the destruction there still exists a world, one that truly cares about the fate of these unfortunate people. It has the power to connect one human being to another.

I remember the many sympathy cards we received after my father’s untimely death. I read each and every one – some of them more than once. I was continually surprised and amazed how we heard from people who we had not been in touch with for years, yet who dearly remembered my beloved father. Some wrote a brief funny little story, others simply remembered him fondly and expressed their deep regret at our loss. During such a dark and difficult time in my life, those sympathy cards brought real comfort and did so in a way that I could handle. I had the luxury of reading them in private and on my own time table, when I was ready to do so.

I think it was then that I realized that a greeting card can say a lot to the recipient but it can also speak volumes about the thoughtfulness of the sender. And so now, many years later and after some serious reflection, I have decided that I am, indeed, doing something worthwhile with my time. In fact, right now I’m feeling pretty good about what I do, but much more importantly, what greeting cards can do to others when selected and sent with real thought.

So yes, I do believe greeting cards really can make a difference…even in troubled times.

We have arrived at the third and final part of our “Making a Winning Doodle into a Dazzling Christmas Card Design” series. So far in Parts 1 and 2, we’ve gone through the process of scanning the image, cleaning the image up, changing the artwork to fill space, and separating the image to determine colors and finishing techniques. We’re almost done, and soon we’ll have a beautiful holiday card.

The creative team has gotten together to give critiques and advice on how they feel the design should look. At this point in the process the Creative Coordinator decides which colors and styles will be tested. There are many different colors of paper stock, and some of these different colored stocks will be tested with various inks or foils, depending on the design. The card is sent to production so the creative team has a chance to actually see all the different choices, and decide which will be the best-seller.

Here is a look at the design in the early process of separation to see which colors or foils would look best.

When the cards come back from production there are many different styles to choose from. This is an important step in the design process, as the Gallery Collection is always looking for the most visually appealing and creative Christmas cards. Here are some examples of the different foils and colors that were tested to determine the final appearance of our winning card.

Some of the different color combinations to choose from included buff cards with green foil, and white cards with multi-colored foil.

The Gallery Collection also offers a wide array of beautiful dark stock cards. Since there were so many options we just had to test them all!

The creative team will once again gather to review and discuss the different holiday cards. They will decide what works and what doesn’t work in terms of color, style and finishing. They will also decide if any revisions need to be made to the final design. With so many choices and options, this isn’t always an easy process. But in the end it’s worth it, as the Gallery Collection has some of the most visually stunning cards available.

After much discussion, a final design is chosen. It combines the beauty of Lauren’s winning artwork with the amazing skills of our creative team. Two amazing cards were made from this one beautiful design, and they will truly take your breath away!

Design #798CW - Holiday Tree Christmas Card

Design #730CW
Snowman Surprise
Christmas Card

Every design that graces the cover of our catalogs and is displayed on our website must adhere the high quality standards of the Gallery Collection. Changes are made to most designs, whether it’s sizing, color, or addition of foil. So whether the design has been submitted by one of our talented artists, or the design is a scholarship winning contest entry, they all go through the same process. This ensures that we always have the most beautiful, high quality greeting cards around.

In Part 1 of our “Making a Winning Doodle into a Dazzling Christmas Card Design” series we discussed the scanning process of the original artwork from the scholarship contest. Now we delve further into the process of creating a card.

The original artwork is given a Hi-Res scanning into our system, where a graphics program makes the image nice and crisp. This cleaning process makes the art suitable for reproduction. Once the image is set the production person, or Imager, gets to work.

The Imager has many different things to do at this point. Lauren’s artwork needed to be changed to fill space. The original piece was vertical, and the personalized Christmas cards that will feature this design will be both vertical and horizontal. The artwork is proportioned for a horizontal holiday card so that all the aspects of the original design are not lost.

This is Lauren’s artwork after it has been scanned, cleaned and revised.

The image then goes through a separation process. The Imager prepares the file, determining the different colors and finishing techniques to be used on this particular Christmas card design. There are many different options for each piece of art, including ink color choices, die-cutting, foil stamping and foil embossing.

The creative team will gather together and discuss these choices. Everyone will share their insights and give critiques and advice on how they feel the design should look. This creative input helps to make the final design a unique vision for the Gallery Collection and the Christmas card itself a thing of beauty.

The artwork that Lauren submitted to the scholarship contest is coming to fruition through the hard work and creative minds of the Imagers and everyone on the creative team. This design will become personalized holiday cards that Lauren, and everyone at the Gallery Collection, will be very proud of.

Coming up in Part 3, our final installment, we’ll share how the final decisions on colors, foils and the appearance of the card as a whole are made. You won’t want to miss this!

How exactly do we take the simple line drawing submitted by Lauren Ondreko, winner of our 3rd annual Create-A-Greeting-Card $10,000 Scholarship contest, and turn it into a potential best seller in our Christmas cards line? You are about to get a rare glimpse inside the process of how a leading publisher of business Christmas cards (yes, that would be us) works some holiday magic!

The contest was a very exciting one this year; with so many talented student artists and photographers submitting their work, the decision was a difficult one. After much deliberation, we finally chose the design submitted by Lauren Ondreko from Friendswood High School in Friendswood, Texas.

Lauren’s artwork, a beautiful line drawing filled with symbols of the holiday season, turned out to prove a somewhat controversial choice as our winner of the $10,000 prize. It was a truly fine piece of art that just so happened to be submitted on a sheet of loose leaf paper! The submission style of the art work caused a bit of a stir, but in the end it was the design that won, and not the medium on which it was received.

Here at the Gallery Collection there is a wonderful creative team who, year after year, successfully turns out some of the most beautiful and original Christmas cards in the greeting cards market today. So just what did they do to this winning doodle to make it into one of our holiday cards that people everywhere will want to purchase?

It all started with the design itself. The original design received a Hi-Res scanning into our system. Once the image had been scanned, it was cleaned up with a graphics program. This takes all of the fine line work and makes it smooth and neat for reproduction.

Here is the original artwork submitted by Lauren for the scholarship contest.

This is what Lauren’s drawing looked like after it had been scanned into the system, but before the image had been cleaned up.

The artwork cleaning process is an important one. Sharpening the image makes the art suitable for reproduction, which in turn makes a beautiful holiday card. Without this process the image could appear rough or blurry, and would be unfit for use. Once the image had been properly taken care of the production person, or Imager, got to work their own magic on the design!

The next step of the process will follow the design as it moved through the Imager’s hands. Lauren’s art was ready to begin the creative journey of colors, spacing, and everything else that would make it the dazzling Christmas card it was destined to become. Stay tuned for Part 2 and Part 3, where we will give you the inside scoop on just how that happened!

My twelve-year-old was doing a report on sheep. As I read it over (she is still at the stage where I am allowed to see her work), it struck me that the word “carding” took on a different meaning for me.

Technically the term carding means to cleanse, disentangle, and collect together (as fibers) by the use of cards preparatory to spinning. When I thought of the hundreds of times I sent greeting cards for one occasion or another, I realized that I was carding too.

Get well cards are an attempt to “cleanse” a person of illness. Similar to prayers, they help the sender to express a wish for recovery, and at the same time help the recipient to feel cleansed and refreshed in the knowledge that someone cares.

Sympathy cards help us to disentangle some of the emotions that explode upon us in times of trial. Even if it is just for a moment, they take our thoughts to a different place – a place where we can reflect upon the thoughtfulness of others and feel some semblance of peace.

Birthday cards gather together all of the fun and joy of celebrating most everyone’s favorite day.

Finally, I thought, these greeting cards are also preparation for spinning the thread that will become the story – the story of recovery, moving on, or subsequent birthdays for all of the people who are remembered with the greeting cards in their lives.