Thank You Cards are Business Savvy

by Henry L. on July 3, 2008

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Ever own a business before? Well I did, and believe me, the little things matter. Every minute detail is scrutinized by your customers. You always think to yourself, “Well that really won’t matter,” but believe me…it does! The best way to get things done in business is to get it done cheaply and with meaning.

There’s a little trick I’d like to let you all in on; something that nobody ever thought about till me. Well…okay, it’s been around forever but I bet you forgot about it. It’s simple, it’s cheap, and it’s thoughtful beyond belief. What is it? It’s writing business thank you cards! Yes, that’s it.

You know your customers by name and address. Take the time to pick up some business thank you cards and send some out. Everyone wants return customers, so why not give them a reason to believe you actually care about them? Putting together thank you cards is an easy task.

What thank you messages should you write in these cards? Well how about, “Thanks!” Okay, now stop muttering under your breath at me. Here’s a little more: “Thank you for your continuing support. We hope you had a great experience using insert your company name here.” Sign your name inside the greeting card and you’re done.

Writing thank you cards is an uncomplicated business tactic that leads to customer retention. I don’t know about you, but I like holding onto customers who spend money on my business. So when you get new customers, send them a nice reminder that their dollars spent were dollars much appreciated. And before you know it, they’ll spend more.

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