Smart business owners send their employees greeting cards. This lets them know that they are a valuable part of the company, not just another worker. Smarter business owners send corporate greeting cards to other businesses. This allows them to create relationships, enhance good will within a community, and ultimately expand their business.
As a retired business owner I found that putting in a little extra effort in the beginning will always pay dividends in the end. Taking the time to send simple business greeting cards to your neighboring companies can go a long way. It’s the first step in opening the doors to a relationship, friendship, or perhaps even future partnership.
For example, let’s say you’re a bar owner and a new restaurant opens around the block. Some people view this as a new competitor. I see it as a new opportunity to increase your business. Undoubtedly, new potential consumers will be visiting your area. Instead of fighting over these customers you can share them. Pursue an opportunity to create a deal such as a “Friday Night Out”, where if they go to dinner at the new restaurant they receive a coupon for a free drink at your bar that evening. Most business owners love finding innovative ways to attract new customers. But remember the key to building these relationships ultimately starts with a greeting. Take the advantage of the opportunity to send business to business greeting cards. Trust me; a little effort will go a long way.