Some people are born with the gift of bringing comfort to those in need; most of us must depend on sympathy cards. Many of us use the clichés that seem to be appropriate, but don’t require any real thought. We are often afraid to say something too personal or too spiritual, thereby making the recipient uneasy.
For the giver of the sentiment, it is important to evoke a “thinking of you” concept to the person who receives the card. That is really what sympathy cards are all about. Anyone who has been on the receiving end of a sympathy card will most likely say that the gesture itself is an act of consolation that is much appreciated.
The card that one selects should be representative of the beliefs of the recipient, not the sender. If there is no way to know what those beliefs are, it is best to rely on the “thinking of you” concept. Of course, the design of the card should also be given some consideration. For instance, if you knew the person well, and they had a passion for a certain type of art or color or flower, etc. you should look for something reflective of that interest. When choosing a card for someone that you don’t know quite as well, it is best to choose a card that will be simple yet elegant.
The bottom line is that whether sending a sympathy card or a thinking of you card, the act of sending one that you have thought about reflects your sincerity.