To send Christmas Cards or not to send Christmas Cards. That is the question. Does it make sense to purchase holiday cards? Does it matter if we send them to our customers? Do we really need the extra expense at this time?
Owning a small trucking company has many challenges. In a time when everyone is cutting back on expenses, it seems one is cutting cost wherever one can. This means that companies will give a load to the trucking company that bids the lowest, even if it is only a few dollars difference. It is a fine dance trying to decide how low we can go in our charges, but still make a profit. It’s every man (or trucking company) for themselves. Everything takes careful and meticulous thought and planning.
Because we must plan for each expenditure we make, each year when the holidays approach, we sit down and weigh the pros and cons of sending business Christmas cards. Each year we decide that it is indeed worth the money spent. Because we want to keep our name out there, we decided that it is well worth the small amount spent on each holiday card we purchase and send. We look at it as an investment. A low cost form of advertisement. It is a way to say thank you for considering us. We may not have got your business the last time, but we sure hope to get it the next time.