Month: August 2017

Presenting…Your Brand!


I have been selling computer software for over ten years and the main thing I have learned is that you need to not only have a good product but you need to have a good presentation. Know your product in and out so any questions that are thrown at you can be answered. But do not skimp on presentation. I have seen it too many times in my world where the presentation underwhelms and does the product a disservice.

Something as simple as creating a branded presentation folder can go a long way to impressing perspective clients. Slap a nice logo, foil stamped and engraved…put your company name on there and now you have a piece of art that will hold your presentation documents but also brand you as the company continues to use that folder after you have gone.

Now the product you are selling has to have some usability for you to make a sale but do not forget showmanship. From the dialogue to the folder, make sure you are on top of your game for every pitch you give. Get that brand face front and forward. The more the perspective client sees you the more they will remember you. Good luck selling!

Customizing Your Corporate Birthday Cards

When purchasing your corporate birthday cards, keep in mind that you want each person in the office to feel special. With the cards offered by The Gallery Collection, you have a few options for how you can go about birthday cards for the office. You could get one of the three Assortment Boxes that are entirely birthday cards and choose a design as each birthday comes up. Or you can choose specific designs (in quantities of 25) to give out to your recipients. If you choose a specific design, you have the option of customizing the cards.

Some customizations to consider when creating your customized corporate birthday cards are to think about:

  • Picking a design that is all-inclusive to those in the office, or purchasing multiple designs to choose from when an office birthday arrives.
  • Selecting the perfect greeting for your corporate office. And while there are many to choose from, you can actually create your own too!
  • Having an imprint at the bottom of the card, below the greeting. 1 – 2 lines of text are included, so why not write “From all of us at [your corporate company name here]”?
  • Want to really stand out and look professional? You have the option to use your company name and or logo in the card (in the greeting area or at the bottom). You can also include handwritten signatures—that are actually printed—on each card.

Is it Too Late to Say Sorry – Tips on What to Write in an Apology Card

Is it every too late to say you are sorry? What kind of question is that? Of course it isn’t ever too late to say you are sorry. However, if you wait too long your apology may not get the same results as if you apologize more quickly. So my very first tip is to apologize as soon as you realize you made a mistake or hurt someone’s feelings.

The most important thing no matter when you make that I’m sorry is to make sure it is genuine. Don’t say, “I’m sorry” just because you are trying to move past whatever the bad situation is. If you are not truly sorry than don’t say it. You will regret it and will probably do the same thing that got you in this position again.

When you say, “I’m sorry,” you should make a point of repeating what it is you are apologizing for. This way, the person you are speaking to knows that you understand exactly what it is that you did wrong. Taking ownership of the error of your ways is important.

Although it is never too late to say you are sorry, it is imperative to apologize and correct any wrongdoing on your part at some point.

Why Should I Purchase Foil Holiday Cards?

As a business owner or an employer, staying connected with your customers and employees is very important. One way to stay connected it to send out cards around the holidays, but not just any card. This season, switch it up by purchasing foil holiday cards!

Now, you’re probably wondering why you should purchase foil holiday cards instead of the usual. I’m here to tell you why.

These foil printed cards are much more elegant than the usual tacky cards you see at your local grocery store. Those grocery store greeting cards are cheap in price because they are cheap in quality. Instead of the typically unexciting ink colors, shiny foil will make the card look expensive and hence makes the customer or employee feel valued. Most foil holiday cards are also embossed. This adds to the elegance and brings a three dimensional experience to your customers as well. The foil now pops out at them and catches their eyes; they are sure to become speechless. If a person receives an eye-catchingly stunning holiday card, they are most definitely going to appreciate the thought and effort put into its design.

In the end it’s a win-win; your recipients feel like a valued customer or employee, and in turn you are appreciated as a business or a boss.

11th Annual Create a Greeting Card Scholarship Contest – Round 1 Winners Announced!

Congratulations to our First Round Winners!

Welcome Cards – Because First Impressions are a Two-Way Street

There I was….My first day….Extremely anxious….I mean who wouldn’t be? I am beginning my first real job in the corporate world at a Fortune 500 company. Anything could happen….I could screw up bigtime. I hope not…..but I could.

I am dressed in my brand new business suit with hair up in a neat little bun and a subtle touch of make-up, yet my nerves are making me a little shaky. I walk in and go straight to the Human Resource Department. After completing all the initial paperwork, I am escorted to my new desk with my stomach still fluttering. The first thing I noticed was an envelope with name on it in the cool little inbox that was set up on my desk.

When I opened it, I was delighted to see a Welcome card with the signatures of everyone in my department including my supervisor’s, the President’s and the Vice President’s. What a wonderful thing to do for their employees. My stomach calmed down and my nerves mellowed out. This was a great way to make me feel right at home in my new position.

This is when I realized that even though I was making my first impression, the company was also make their first impression. Making a first impression in the professional world is a two-way street. Welcome cards are a great and easy way to do that. I know working for this company will be a terrific experience for me because it is run by thoughtful, considerate people.