Keeping Greeting Card Assortment Boxes on Hand

How many times has an occasion popped up unexpectedly and you didn’t have a greeting card on hand? Running to the store isn’t always an option. We are always busy and just don’t have the time to stop everything. It makes perfect sense to keep an assortment of greeting cards on hand for different occasions. The Gallery Collection has many different assortment boxes available.

While there is always the option of buying one card design, sometimes you just don’t want to give out the same card to everyone. An all occasion assortment box will give you an array of cards to choose from. Birthday Cards, Anniversary Cards, Get Well Cards, Sympathy Cards and Congratulation cards can be at your fingertips. Ready to send out at a moment’s notice.

You can purchase beautiful, high quality cards at a fraction of the cost that you would pay at a department or stationary store.

If you mainly send out birthday cards, there is a birthday card assortment only. There are three options to pick from. For other occasions, there are other card assortments available like sympathy assortment boxes, thank you assortment boxes, get well assortment boxes, or anniversary assortment boxes. This is just to name a few. If you like to write your own message, there is a Fine Art collection that are blank inside.

With all the options available, you will be ready to send out your well wishes whenever the occasion pops up!

Facts about greeting cards…

  • Annual retail sales of greeting cards are estimated between $7 and $8 billion. Americans purchase approximately 6.5 billion greeting cards each year.
  • The most popular Seasonal Cards are Christmas Cards, with some 1.6 billion units purchased (included boxed cards). This is followed by cards for Valentine’s Day, Mother’s Day, Father’s Day, Graduation, Easter, Halloween, Thanksgiving and St. Patrick’s Day.
  • Seven out of Ten card buyers surveyed consider greeting cards “absolutely” or “almost essential to them. Eight out of Ten of these buyers expect their purchases to remain the same going forward. Of the balance, twice as many card buyers say they will “increase” their purchasing as say they will “decrease” their purchasing in the coming year.
  • Women purchase an estimated 80% of all greeting cards. Women spend more time choosing a card than men, and are more likely to buy several cards at once.
  • Younger card buyers and those who are more technology savvy are currently the ones most engaged in buying paper greeting cards online.
  • Most people now acknowledge many more birthdays than ever before because of Facebook, but they aren’t necessarily sending fewer cards as a result.
  • The tradition of giving greeting cards as a meaningful expression of personal affection for another person is still being deeply ingrained in today’s youth, and this tradition will likely continue as they become adults and become responsible for managing their own important relationships.

Adding Your Brand to Greeting Cards

The main purpose of sending greeting cards is the act of showing a friend, colleague, client, customer, etc. that they matter to you.  Receiving a greeting card is always a welcome event.  A side benefit of sending greeting cards is the opportunity they provide for businesses to promote their brands.  Greeting cards can function as relationship building items and soft marketing materials.  When attempting to use a greeting card in this manner, there are some points of decorum and restraint to keep in mind.  There is the danger of over-promoting your brand in your cards to the point that your recipients could only view your card as a marketing vessel and thus ignore any of your true genuine good wishes.

Here are some general guidelines for your branding to keep your greeting cards off the proverbial wall of shame.

  1. Keep it Simple in Sympathy Cards and Get Well Cards – While it is certainly acceptable to include a company’s or organization’s name or even their logo in a sympathy card or get well card, please be wary of how you do so.  It’s best to keep font sizes and styles on the smaller side for your firm’s name in these greeting cards.  You don’t want to call too much attention to your company.  Also, if you opt to include a logo, it should be kept on the smaller side as well and preferably printed in a neutral color.  If your logo is bright, multi-colored, and cheerful, it would be wise to consider printing it in just a plain black or green ink.
  2. Avoid Redundancy – You may wish to include your company’s name and your logo in your greeting cards, which is great, unless your logo includes your company name in it.  Cards with a printed company name right above a logo that also includes the company name can sometimes look redundant.
  3. Watch for Overexposure – It may be tempting to plaster your brand all over the greeting card putting your logo or name on the front and inside of the greeting cards.  Keep in mind that you don’t want your card to scream marketing material, nor should it.  A good rule of thumb is to look at the card you’ve created before ordering and ask yourself, “If I received this card, would I feel that the sender actually cared about me?”  If the answer is no, tone down some of the branding on the greeting card.