{"id":9744,"date":"2020-05-12T16:05:55","date_gmt":"2020-05-12T20:05:55","guid":{"rendered":"https:\/\/www.gallerycollection.com\/blog\/?p=9744"},"modified":"2025-05-15T09:36:10","modified_gmt":"2025-05-15T13:36:10","slug":"adding-your-brand-to-greeting-cards","status":"publish","type":"post","link":"https:\/\/www.gallerycollection.com\/blog\/greeting-cards\/adding-your-brand-to-greeting-cards\/","title":{"rendered":"Adding Your Brand to Greeting Cards"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"474\" src=\"https:\/\/cdn.gallerycollection.com\/blog\/wp-content\/uploads\/2020\/05\/12160102\/d_HP_Bday_1028417_d7d7d7-518.jpg\" alt=\"\" class=\"wp-image-9745\" srcset=\"https:\/\/cdn.gallerycollection.com\/blog\/wp-content\/uploads\/2020\/05\/12160102\/d_HP_Bday_1028417_d7d7d7-518.jpg 835w, https:\/\/cdn.gallerycollection.com\/blog\/wp-content\/uploads\/2020\/05\/12160102\/d_HP_Bday_1028417_d7d7d7-518-300x170.jpg 300w, https:\/\/cdn.gallerycollection.com\/blog\/wp-content\/uploads\/2020\/05\/12160102\/d_HP_Bday_1028417_d7d7d7-518-768x436.jpg 768w, https:\/\/cdn.gallerycollection.com\/blog\/wp-content\/uploads\/2020\/05\/12160102\/d_HP_Bday_1028417_d7d7d7-518.jpg 600w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><\/figure>\n\n\n\n<p>The main purpose of sending <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards.htm\">greeting cards<\/a> is the act of showing a friend, colleague, client, customer, etc. that they matter to you.&nbsp; Receiving a <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards.htm\">greeting card<\/a> is always a welcome event.&nbsp; A side benefit of sending greeting cards is the opportunity they provide for businesses to promote their brands.&nbsp; <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards.htm\">Greeting cards<\/a> can function as relationship building items and soft marketing materials.&nbsp; When attempting to use a <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards.htm\">greeting card<\/a> in this manner, there are some points of decorum and restraint to keep in mind.&nbsp; There is the danger of over-promoting your brand in your cards to the point that your recipients could only view your card as a marketing vessel and thus ignore any of your true genuine good wishes.<\/p>\n\n\n\n<p>Here are some general guidelines for your branding to keep your greeting cards off the proverbial wall of shame.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li><strong>Keep it Simple in <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards\/sympathy-cards.htm\">Sympathy Cards<\/a> and <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards\/get-well-cards.htm\">Get Well Cards<\/a><\/strong> \u2013 While it is certainly acceptable to include a company\u2019s or organization\u2019s name or even their logo in a <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards\/sympathy-cards.htm\">sympathy card<\/a> or <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards\/get-well-cards.htm\">get well card<\/a>, please be wary of how you do so.&nbsp; It\u2019s best to keep font sizes and styles on the smaller side for your firm\u2019s name in these <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards.htm\">greeting cards<\/a>.&nbsp; You don\u2019t want to call too much attention to your company.&nbsp; Also, if you opt to include a logo, it should be kept on the smaller side as well and preferably printed in a neutral color.&nbsp; If your logo is bright, multi-colored, and cheerful, it would be wise to consider printing it in just a plain black or green ink.<\/li>\n\n\n\n<li><strong>Avoid Redundancy<\/strong> \u2013 You may wish to include your company\u2019s name and your logo in your <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards.htm\">greeting cards<\/a>, which is great, unless your logo includes your company name in it.&nbsp; Cards with a printed company name right above a logo that also includes the company name can sometimes look redundant.<\/li>\n\n\n\n<li><strong>Watch for Overexposure<\/strong> \u2013 It may be tempting to plaster your brand all over the <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards.htm\">greeting card<\/a> putting your logo or name on the front and inside of the <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards.htm\">greeting cards<\/a>.&nbsp; Keep in mind that you don\u2019t want your card to scream marketing material, nor should it.&nbsp; A good rule of thumb is to look at the card you\u2019ve created before ordering and ask yourself, \u201cIf I received this card, would I feel that the sender actually cared about me?\u201d&nbsp; If the answer is no, tone down some of the branding on the <a href=\"https:\/\/www.gallerycollection.com\/all-occasion-cards.htm\">greeting card<\/a>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"The main purpose of sending greeting cards is the act of showing a friend, colleague, client, customer, etc.&hellip;","protected":false},"author":70,"featured_media":9745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ngg_post_thumbnail":0,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[774,981,1292,1293,1300,1302,1303,1304,275],"tags":[37,42,59,915,355,1084],"class_list":{"0":"post-9744","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-corporate-greeting-cards","8":"category-greeting-cards","9":"category-occasions-and-celebrations","10":"category-business-insights","11":"category-comforting-messages","12":"category-welcoming-messages","13":"category-marketing","14":"category-holiday-card-etiquette","15":"category-greeting-cards-for-business","16":"tag-greeting-cards","17":"tag-business-greeting-cards","18":"tag-get-well-cards","19":"tag-sympathy-cards","20":"tag-all-occasion-greeting-cards","21":"tag-any-occasion-cards","22":"cs-entry"},"yoast_head":"<!-- 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