{"id":9744,"date":"2020-05-12T16:05:55","date_gmt":"2020-05-12T20:05:55","guid":{"rendered":"https:\/\/www.gallerycollection.com\/blog\/?p=9744"},"modified":"2025-05-15T09:36:10","modified_gmt":"2025-05-15T13:36:10","slug":"adding-your-brand-to-greeting-cards","status":"publish","type":"post","link":"https:\/\/www.gallerycollection.com\/blog\/greeting-cards\/adding-your-brand-to-greeting-cards\/","title":{"rendered":"Adding Your Brand to Greeting Cards"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

The main purpose of sending greeting cards<\/a> is the act of showing a friend, colleague, client, customer, etc. that they matter to you.  Receiving a greeting card<\/a> is always a welcome event.  A side benefit of sending greeting cards is the opportunity they provide for businesses to promote their brands.  Greeting cards<\/a> can function as relationship building items and soft marketing materials.  When attempting to use a greeting card<\/a> in this manner, there are some points of decorum and restraint to keep in mind.  There is the danger of over-promoting your brand in your cards to the point that your recipients could only view your card as a marketing vessel and thus ignore any of your true genuine good wishes.<\/p>\n\n\n\n

Here are some general guidelines for your branding to keep your greeting cards off the proverbial wall of shame.<\/p>\n\n\n\n

    \n
  1. Keep it Simple in Sympathy Cards<\/a> and Get Well Cards<\/a><\/strong> \u2013 While it is certainly acceptable to include a company\u2019s or organization\u2019s name or even their logo in a sympathy card<\/a> or get well card<\/a>, please be wary of how you do so.  It\u2019s best to keep font sizes and styles on the smaller side for your firm\u2019s name in these greeting cards<\/a>.  You don\u2019t want to call too much attention to your company.  Also, if you opt to include a logo, it should be kept on the smaller side as well and preferably printed in a neutral color.  If your logo is bright, multi-colored, and cheerful, it would be wise to consider printing it in just a plain black or green ink.<\/li>\n\n\n\n
  2. Avoid Redundancy<\/strong> \u2013 You may wish to include your company\u2019s name and your logo in your greeting cards<\/a>, which is great, unless your logo includes your company name in it.  Cards with a printed company name right above a logo that also includes the company name can sometimes look redundant.<\/li>\n\n\n\n
  3. Watch for Overexposure<\/strong> \u2013 It may be tempting to plaster your brand all over the greeting card<\/a> putting your logo or name on the front and inside of the greeting cards<\/a>.  Keep in mind that you don\u2019t want your card to scream marketing material, nor should it.  A good rule of thumb is to look at the card you\u2019ve created before ordering and ask yourself, \u201cIf I received this card, would I feel that the sender actually cared about me?\u201d  If the answer is no, tone down some of the branding on the greeting card<\/a>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"The main purpose of sending greeting cards is the act of showing a friend, colleague, client, customer, etc.…","protected":false},"author":70,"featured_media":9745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[1293,1300,774,981,275,1304,1303,1292,1302],"tags":[355,1084,42,59,37,915],"class_list":["post-9744","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-insights","category-comforting-messages","category-corporate-greeting-cards","category-greeting-cards","category-greeting-cards-for-business","category-holiday-card-etiquette","category-marketing","category-occasions-and-celebrations","category-welcoming-messages","tag-all-occasion-greeting-cards","tag-any-occasion-cards","tag-business-greeting-cards","tag-get-well-cards","tag-greeting-cards","tag-sympathy-cards","cs-entry"],"yoast_head":"\nAdding Your Brand to Greeting Cards - 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