Is there a future for greeting cards in this age of e-mail and instant messaging? Think about picking up your mail, there's a bright card envelope among the bills, and instantly your day is brighter. It brings the knowledge that someone cares enough about you to take the time to pick out and mail a special message to you. Whether it's a birthday, anniversary or the annual holiday card, it is sure to bring a smile to your face. E-mail would be difficult to illicit the same emotional response.
The birthday card with it's tradition of sentiment and goodwill can lift your employee's morale just knowing you cared enough to remember. The sincerity and comfort of a sympathy card can express feelings you may have difficulty expressing verbally. An annual holiday greeting card sent to family and friends allows you to keep in touch and reminds everyone that you are thinking of them.
A greeting card expresses all the human emotions, joy, thanks, sympathy, humor, love and admiration. It allows us to connect on an emotional level with the people who have touched our lives. Sending personalized greeting cards allows us a vast variety of sentiments that allow us to express our caring to family, friends, customers, clients and employees.
So the next time you are debating shooting off a quick e-mail or sending an actual greeting card, you may want to ask yourself which one conveys the kind of message you wish to send.
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