I recently purchased stamps from the USPS so that I could mail out business birthday cards for my company, and there was an interesting quote from John Adams on my receipt:
“Let us dare to read, think, speak and write.”
John Adams, 1765
This quote got me to thinking how nice it would be to write a personal note on all of the birthday cards I send out. Every employee enjoys receiving that special card to help celebrate their birthday. Would it mean more to them to include a handwritten note in their greeting cards telling them how much they are appreciated? After all, John Adams said “Dare to think, speak and write,” so I decided to give it a try to see the response.
One of the next upcoming birthday cards that I had to send was Melody’s. How original can I be? She is so creative that my idea could backfire, but I decided to write her a poem. Melody was so touched and surprised that I took the time to personalize her birthday card. Maybe it is a small step and surely not the type of writing that John Adams meant, but it certainly got me thinking and made Melody happy. Next in line…Dolly and Lauren! I am sure I can have fun with what I will write in their birthday cards.
I am sure John Adams had more on his mind with his quote, but isn’t making someone happy on their birthday just as important as writing an epoch? That may be going a little overboard but you can never tell, all this thinking about what to say may get me to writing the next great American novel.
I really don’t need gifts, but is it too much to expect anniversary cards? I receive business anniversary cards from my company, The Gallery Collection, commemorating the wonderful day I first walked through the door. Well, not really. It’s more about the anniversary of when I started working on a regular basis because I had worked on a seasonal basis for several years before becoming a regular employee. Yes, I know it’s a greeting card company, but that doesn’t mean that they have to send me an anniversary card.
You would think that my husband would remember that he was lucky enough to marry me 35 years ago. Ok, so maybe the fire distracted him. Well, is that really a good enough excuse? Didn’t he think about getting me an anniversary card before our anniversary?
Oh, you want to hear about the fire? On my anniversary, I received a call at work from my son. With a slightly hysterical tone, he says “THE GARAGE IS ON FIRE!” It seems my husband and son were having a leisurely lunch when someone knocked on the door and said “You have to get out – the garage is on fire.” Well, what good would it do for me to go home and stand outside and watch, especially since I have asthma? So I stayed at work and kept getting updates from my husband and son.
When I went home at my usual time, I walked into chaos. It seemed the whole family was there plus the neighbors, the firemen, the police, and assorted unknowns. The garage was burned, wet, and smoke damaged. The siding on the back of the house was melted along with the neighbors siding and all the patio furniture. How it didn’t damage the car in the driveway is beyond my comprehension. Everybody hung around until almost ten o’clock and had pizza (which I paid for) and nobody even wished me a Happy Anniversary. Okay, maybe they were preoccupied.
After the last person departed, I sarcastically asked my husband, “Is it really too much to expect an anniversary card?” Hopefully he’ll redeem himself in a few months by giving me some fantastic birthday cards!
When an employee suffers a loss, an employer can find itself at a loss as well. How do you extend your sympathies and condolences? Although it can be hard to know the right thing to say or do, giving sympathy cards to employees who are going through a difficult time is always an appropriate gesture.
There really is no easy way to handle this type of situation but you want to make sure that you extend your sympathy and show that you value your employees. It is important to show support for a colleague who has experienced a loss. A simple and heartfelt “I’m sorry for your loss” can let a person know that he or she is thought of during a difficult time.
The 35 or 40 hours a week that employees spend at their jobs is sometimes more than they spend with their own families. It is said by many that once you become comfortable at a job your coworkers become your second family. This is the case for many employees at my company. We share in each other’s triumphs as well as challenges, often expressing ourselves with greeting cards through life’s ups and downs.
By having a box of business sympathy cards at your side, you can easily have a suitable card on hand to give to employees, ensuring that they know their second family cares for them when it counts the most.
Holidays and Special Occasions come and go…very much like an opportunity. Some opportunities are often very obvious while others may be somewhat obscure. As a business, whether small or large, the use of greeting cards can offer a golden opportunity to keep your company’s name and image in front of your customers throughout the year, strengthen relationships with business associates, and foster goodwill amongst employees. Here are some tidbits for a properly executed business greeting cards program:
Holiday Cards – extend your good wishes of the holiday season. But keep in mind that the card design and greeting should reflect the holiday that the individual celebrates.
Birthday Cards – can be sent to employees as a form of promoting goodwill and adding a personal aspect to these relationships. Birthday cards sent to business associates or customers can be a means of building relationships and offers the opportunity to express your gratitude for their valued business. In either case, be mindful of the type of card that is sent. For instance, a humorous card may not be appropriate for everyone. Birthday cards can be sent to the office or to the home depending on the type of relationship. If the relationship is one that is more casual and personal, then it is appropriate to send to the home. If the relationship is more formal, then it would be best to send to the office.
Thank You Cards – provides a way to thank a customer for an order or a business associate for a sales lead or referral. Thank you cards can also be a means of offering a promotion or discount to customers and clients as a special thank you for their continued business. Thank you cards may also be used to provide encouragement and thank an employee for a job well done. These greeting cards can be customized with your message and company name but should be hand signed and hand addressed. If the card is blank on the inside, at least three sentences should be written with the first sentence specifically mentioning the specific item or deed which you are thankful for. Remember to check for any spelling and grammatical errors.
Get Well, Sympathy, Thinking of You Cards – can be sent to an employee or business contact who is ill or has experienced a loss. Thinking of You cards can be used interchangeably with either of these occasions in which you may not want to specifically mention an illness or death. A hand written note should be included and the card should be sent to the home.
Keep the above in mind and your business greeting cards will surely turn into a golden marketing opportunity.