Types of Customizations for Your Greeting Cards

by on

Sending greeting cards are a great way for a company to show appreciation to its customers and business acquaintances. They are also a great marketing tools, so why not customize your cards and make the most of the opportunity.

From the simple to the complex, there are many ways to customize the inside of your greeting cards. Like the simple way? Select a standard greeting and upload your logo. Your logo can be imprinted below the greeting and adds that personal pop to the card. Another option is to go with your own greeting. Instead of choosing one of the standards, add your own flair by writing something specific to your company in the greeting. This will certainly make your card more memorable. Something a little more complex in the way of customizing would be to add signatures to your cards. You simply pick a card, upload your signatures, arrange them on the inside of your card, and place the order for print. It is a great way to add the personal touch to your greeting cards.

Another opportunity to customize your cards is to do front customizations. You can upload an image to the front of your card. I have seen people use pictures of their employees or of the outside of their offices. You can also take a look at digital cards where you have the ability to add your company name to the front of the card in distinct colors and fonts.
Use your greeting cards not only as a way to show appreciation but as a marketing tool using personal customizations.

Be the first to comment

How to Choose Your Christmas Card for a Small Business

by on

You company is in the process of ordering this year’s Christmas cards. But there are so many options! If you are feeling overwhelmed, here is some advice on how to choose your small business’s Christmas cards.

If you already know that you would like to send out Christmas cards for your company—as opposed to “Happy Holidays” or “Season’s Greetings” cards— that is already a huge decision made. But now what? There are still so many options! The next thing to consider is which kind of Christmas card you’d like to send. A religious card? A traditional red and green? Silly? Industry-related? Foil and embossed? A winter scene? Ornaments? A photo-mount of your employees or your store front? Once you narrow that down, the other choices should be easier.

Next, you’ll want to think about which color ink or foil to use for the inside of your company Christmas cards. Examine the design you’ve chosen and pick the most complimentary hue. Also, you might want to consider the text you’ll have featured inside. Will you include your logo? Then maybe company colors will look sharp. Are you adding signatures? Which color will you sign in or are you having your signatures printed inside? All these small decisions come together to form your perfect card. There is no right or wrong—just whatever you like! So have fun and dazzle your recipients with your company’s own style!

1 comment

Foil Folders and My Presentation

by on

I have been trying to sell my new online ordering business to every restaurant you can imagine. Yes, you can send the marketing email hoping that the right person reads it. Yes, you can do some cold calling hoping you talk to the right person. But let us be honest the odds of that working is slim and none and slim just left town. That is why I turned my idea into reality wrapped up with a nice bow called Presentation Folders.

I took my company logo and slogan and slapped it on the front of this sweet black folder in some sweet gold foil. I also made sure to pop my website on the bottom of the front as well. The key is to also add in some business cards to the inside so make sure your folders have slits for that. Print out nice documentation to put in the actual folder. Now you have something of substance to sell. Since I have started doing this my business has noticeably gone up. The best part is this is without a big financial investment. I buy the Presentation Folders, print the documentation and then drop them off where I think I can drum up some business.

Be the first to comment

Congratulations to our Round 2 Finalists!

1 comment

Celebrating Labor Day And Its Importance

by on

Labor Day. While sort of a misnomer (we don’t refrain from giving thanks on Thanksgiving Day, so why refrain from laboring on Labor Day?), its meaning should in no way be diminished by its unfortunate title. Celebrating Labor Day and its importance are really ways to celebrate the fruits of living a purpose-filled and meaningful existence. Whether your form of labor is toiling away at your job, studying hard in school, raising children or grandchildren, caring for aging parents, helping others through volunteer or charity work, or through any of the other multitude of ways to work, Labor Day offers the opportunity to pause and reflect on those contributions. It can be a moment to take pride in a job well done. Or, conversely, if you feel you could do more or improve in some way, this time provides a chance for valuable introspection on your own personal growth.

Another worthwhile aspect of the Labor Day experience is to shine a light not just on yourself but on the labor of others. In the course of daily living, our lives are consistently touched by the work and contributions of others. The clerk at the convenience store, the people at the power or water company, mail carriers, crossing guards, etc. all play a part in our lives. We all make each other’s existence and the quality of that existence possible. If everyone decided one day to labor no more, life as we know it would cease to exist. So, while stuffing your face with a foot long hot dog drowning in massive amounts of highly unhealthy yet delicious toppings on Labor Day, remember the contributions of yourself and others. No matter how small they may seem, they all matter.

Be the first to comment

Should I Add A Logo To My Christmas Cards?

by on

Adding your company’s logo to your Christmas cards is entirely up to you. This choice hinges on your business, your intended recipients, and your purpose for sending the cards. 

Having a visual representation of your company helps customers associate your logo with your business. This recognition can be especially helpful if your logo does not use your company’s name or any other identifying factors. If this is the case, it could also be helpful to add the company name to be clear. Plus, using your logo makes you look more professional and established. Additionally, if your logo represents many branches, it could help unify your location with the rest. 

There is a reason your company has developed a logo in the first place. Maybe it was to better illustrate the type of business you do, to send a subliminal message while marketing (showing compassion, modernity, etc.), or maybe your logo was created to boast a reboot/refresh (new owner or direction). Whatever it is, the point is your logo was formed with specific intentions in mind, consciously or not. Think about if using your logo in a Christmas card could better support your intentions.

2 comments

4 Reasons We Love Birthday Cards

by on

  • They’re personal – There are thousands upon thousands of different card designs to choose from. Do they adore teacup pigs? Do they have an obsession with motorcycles? Would they appreciate something funny, or something more serious? There is nothing better than picking up a card and knowing “This is the one, they’re going to love this!” Just like finding the perfect gift, finding the perfect card can be just as satisfying.
  • They’re thoughtful – If you are a business owner and you want to make your employees feel valued, a birthday card is an excellent way to do so. Taking the time to wish someone well on their special day shows that you care about your employees and their lives beyond work. Asking other employees to sign a birthday card is also a good way to foster better employee relations in the workplace.
  • They’re Sentimental –How often do you let people know what they really mean to you? Birthday cards are an excellent way to express how you really feel about someone. It is their special day, so there is no need to hold back – tell them about how much you appreciate them always being there for you, or how there is no one else you’d rather duo “Don’t Stop Believing” with at karaoke night. You can write something deep and heartfelt or include a couple of inside jokes while taking a stroll down memory lane.
  • They’re Lasting – Long after the confetti has settled and the gift cards have been spent, what will remain? The beloved birthday card! The same kind words that make someone feel special today will give that person the same feeling when they stumble upon the card years later. People never forget the way that you make them feel. Out of all of the gifts that you could choose to give someone, the birthday card is the one gift that will last forever.

3 comments

All companies want to put their best foot forward when sending Business Christmas Cards; the cards are chosen carefully, the best card stock, the best embossing and foil but if there are grammatical mistakes, all is ruined. Remember all of the times you receive an email or letter and the grammar is atrocious, your reaction is, “oh my, didn’t they read this before sending?” well proof reading also applies to Corporate Christmas Cards.
Here are five of the most common grammatical mistakes:

  • Season’s Greetings is correct not Seasons Greetings – use an apostrophe.
  • However, there is no apostrophe after a family’s last name for example, The Wards is correct The Ward’s is not.
  • Please write Happy New Year, not Happy New Year’s or Happy New Years, this even sounds wrong.
  • The word Christmas should always be capitalized, but the word merry should not be capitalized unless you are starting the line with the greeting “Merry Christmas.” If merry falls in the middle of a sentence, it should not be capitalized.
  • When writing a message in your Corporate Christmas Card please remember that it is correct to say “The Board of Directors and I wish you a…” not “The Board of Directors and me wish you a…”

Asking someone to proof read your Business Christmas Cards may seem silly but sending out the “wrong message” is even sillier.

2 comments

Congratulations to our Round 1 Finalists!

10 comments

Brand The Holidays

by on

There is no place like home for the holidays. And why not make sure your company name and logo is in everyone’s home? Design Your Own holiday card and send it out to all your perspective clients, your employees and vendors. With a little in house graphical work you can really create something magical.

Your company name and logo is your identity. And let us face it Christmas is a magical time that everyone enjoys. Why not meld the two together this season and not only get good will out there…get YOU out there. Another thing you can do is take a company picture. Maybe everyone wearing some Santa hats, maybe some elves mixed in. Slap a little “Happy Holidays from” your company and you have a whimsical card that will get you on the side of someone’s cubicle all season long.

Keep in mind there are many other ways to do this. You can do a card that has a regular “Christmasy” type image on the front with some text that has your company name on it as well. Either way works just fine. The key is do not forget to tell everyone happy holidays and do not forget to tell them who is saying it to them.

1 comment