From early childhood right into adulthood, I used to dread dental office appointments. Having moved around a lot in my adult years, there was a fairly sizable list of dentists whose practice of their art in my mouth caused me trepidation.
Now, I make my next 6-month appointment at the end of each office visit, and actually look forward to it. Why? Business birthday cards!

Every time I leave this dentist’s office, I’m also carrying a “goody bag” of dental products and other useful items (he passes out the greatest pens!) with his name and phone number on them. I guess you could say that I think of him and his staff every day because I’m using the promotional items from that gift bag.
I suppose a number of dentists give out little take-away “favors” but I don’t remember any former dentist of mine who also remembers my birthday every year! What a nice surprise it was when I first received birthday cards. His appointment reminders come on a postcard so it was a bit of a mystery to get an envelope that was obviously not a bill.
Here they are, remembering me on my own specific, special day, not for advertising or appointment reminders or bill sending, but just to wish me a happy birthday! Warm, charming, and first class quality: in the practice of their business and in the way they live. This is my dentist for life!