Sending Thanksgiving cards isn’t anything new, but they have yet to grab mainstream attention and are a great, largely untapped opportunity to connect with clients and customers. Here are our Top 5 Reasons Why You Should Send Thanksgiving Cards.
To beat the rush
Let’s face it, there’s a chance your carefully selected Christmas card is going to be lost in a blur of December cheer. Sending your well-wishes well before the Holiday rush makes it more of a pleasant surprise, standing on its own long before other holiday cards start rolling in. Like the first bite of dessert, these ‘beginning of the season’ cards really pack a lot of punch and make your company memorable.
To Stand out
In addition to beating the rush, a Thanksgiving card allows your company to take one giant step ahead of others, standing out by doing something a little differently and – in the grand scheme of things – ‘unnecessary but appreciated’. There is an implied ‘going above and beyond’ with Thanksgiving cards – an extra step that you want your company to be known for.
To be inclusive
Not everyone celebrates Thanksgiving, but it is one of the more inclusive holidays in the US. There’s a good chance you can send Thanksgiving cards to nearly everyone in your contacts list, and offers a great opportunity to share the company’s good will as a whole with little risk of offending.
To kick off the holiday season
Whatever industry you’re in, there’s a good chance the end of the year brings a certain amount or type of work. Whether it’s holiday busy-ness, pre-winter needs or end of the year wrap-up, a Thanksgiving card can be an unspoken nudge that “it’s that time of year again” and time to start thinking about year-end needs.
To genuinely say thank you before life gets too busy
And of course, a Thanksgiving card is never inappropriate to express gratitude for the part someone plays in your business. From clients, customers and colleagues to employees and their families, a moment taken to say Thank You and wish someone well is never wasted.