The Lost Business Birthday Cards

Do you still send out business birthday cards even with the economy not quite where we’d like it to be? If not, you might want to reconsider. Although not quite as bad as a couple of years ago, we still have a ways to go before we all feel truly comfortable with spending our hard earned money. When and if things ever turn the corner (more than they have thus far), we want to make sure that our customers will spend some of it with us.

Speaking for myself, I like to know that I’m thought of even when I’m not spending my money. I went to a local nail salon awhile back and they asked me to jot down when my birthday was. I’d forgotten all about it as I hadn’t been back in a long time. It had been several months actually. Imagine my surprise when I received a happy birthday card. They had also included a discount for a future service. How clever! I had received birthday cards from other businesses that I frequent, but I expected that. I did not expect to receive it from a place that I hardly ever go. You can be sure though, that I took my business back there.

You know the old saying – “out of sight, out of mind”! No business wants to be that! In this day and age, it is the little things that can make all the difference. For a couple of dollars spent on a business birthday card, you have the potential to make many more! Don’t become one of the forgotten!