Category: Greeting Cards

Why Everyone Still Appreciates Greeting Cards

In a world taken over by computers, technology and social media, it is refreshing to get a greeting card in the mail.  Sure it is nice (and important) to be able to send an email or text message in a matter of seconds, but there is still something to be said about the power of a greeting card.  I think the personal touch and extra effort is why everyone still appreciates greeting cards.

I send greeting cards often, both on a professional and personal level.  At work, during the holiday season, my department sends Gallery Collection Christmas cards to vendors that we’ve worked with throughout the year to express our gratitude and greetings.  The response we receive each year is so nice!  I also receive cards from vendors and it always feels great to feel remembered and appreciated. 

In my personal life, I send greeting cards to family and friends throughout the year, mainly for birthdays and Christmas.  I actually love taking the time to pick out the perfect cards and writing a personal message.  There are also unfortunate moments where I need to send a sympathy card.  I sometimes feel odd sending condolences through a text or Facebook, which is why I still choose to send a card.  I’ve also received such great response from the greeting cards I send out… I’ve even had people tell me they look forward to my card each year! 

I’m not against newer forms of communication, in fact I love it and use it daily.  But this doesn’t mean that you can no longer send greeting cards.  Based on my experiences, both professionally and personally, people still appreciate greeting cards.  I don’t think I’ll ever stop sending them!

Should I Use Embossed Foil Seals For My Greeting Cards

You’ve carefully selected your cards, customized them to your heart’s delight, and you are ready to mail them out in your pristine envelopes. As you are considering finishing touches for your cards, you might want to look at purchasing seals for your envelopes. Each pack contains 50 metallic seals in your choice of gold foil or silver foil. These seals match seamlessly with the foil lining of envelopes that come with The Gallery Collection’s holiday cards and other greeting cards. It is such a classy finishing touch, reminiscent of old-fashioned niceties like sealing cards with a wax stamp. These seals are embossed, giving your card a raised element which makes the card feel more personalized. They are easy to apply, you just peel and stick them! And the adhesive is strong enough to keep your envelopes closed. Each quality seal is 1-1/4” in diameter. The gold and silver both boast a bright, metallic shine. This beauty is only elevated by the intricate pattern on every seal—indicative of royalty—informing your recipient that this is a message of utmost importance. Make any occasion feel grand with a pack of metallic foil seals.

Why Greeting Cards are Important in the Corporate World

For a variety of good reasons, businesses oftentimes send greeting cards to customers and clients. These cards can include holiday cards, thank you cards (for past business) invitations to upcoming company events or reminder cards for an upcoming appointment.

To make the most positive impression, the cards your company sends should be personalized to the recipient. For holiday cards, it would be ideal if the cards are signed by your company’s CEO or a high-ranking official. If this is not possible (due to a high quantity of clients), it would be best to at least have the cards sent to your largest accounts hand-signed.

When your card is received, it is likely to be shared with the management of the company and, sometimes, many employees. Those who receive your card are likely to think more fondly of you and more likely to conduct business with you in the future, especially when compared to a business that doesn’t bother to contact them.

The other type of corporate greeting cards are those that are sent to employees. Just as it is important to keep on the good side of customers and clients by sending cards, an employee birthday card or anniversary card is sure to keep your workers feeling valued and increased loyalty generally means increased productivity. As with other corporate greetings, a small investment can have a much larger positive impact!

Add a Personal Touch to Your Greeting Cards With Signatures

Sending greeting cards has been a time honored tradition for centuries. It is always such a delight to send and receive cards with good wishes for a special occasion or even just because. Now with all the modern day advancements in printing, you can take the personal touch to a whole new level.

Most businesses take advantage of the customization process by having a thought out greeting and their company name printed in their cards whether it be for the holidays, birthdays or anniversaries. Did you know you can also have your own signatures printed inside of your greeting cards? The signatures will give your greeting cards a much more personal touch.

After placing an order for 500 birthday cards, it can be a daunting project to have everyone in the office sign each card. Now you can place your order and request a signature layout. You will receive a mockup of the inside of your card including your greeting and your custom imprint. Everyone can sign this piece of paper just one time. You scan it then email it back. Your customization will be manufactured.

All of your greeting cards will then be imprinted with not just the greeting and customization but also with everyone’s signature. It is an easy way to put your personal touch on your greeting cards without the stress of having to physically sign each cards.

Should I Purchase Embossed Foil Seals for our Greeting Cards?

There’s no doubt presentation plays a huge role in the process of mailing out greeting cards. Whether it be sending out cards during the Christmas season, cards celebrating the New Year, Thanksgiving cards, or even classic Birthday cards, you want to choose a design that stands out from all the rest. Leaving an impression usually occurs with the first thing someone sees. When receiving a greeting card in the mail, what is the first thing you see? Unless people suddenly start sending greeting cards with their postage stamp on the actual card, then the first thing you’ll see is the envelope.

If you order your greeting cards from The Gallery Collection, you have a few nice options when it comes to choosing the type of envelope you want to send your cards in. You can choose either white or buff color for your envelope, and the inside can be white, silver, gold, or pearl. The process of sealing your envelopes is where you can get creative. The general option offered is “moisture seal” style envelopes, where you can either lick the envelope or apply a liquid based substance then press down to seal them up. For a slight upgrade in price, you can also choose to select “seal-fast” envelopes, in which the hard work is pretty much done for you, all you have to do is remove the wrapper to reveal the adhesiveness and press down to seal.

My personal favorite option is the embossed foil seals. These elegant and eye-catching seals come in either gold or silver, to compliment the specific envelope beautifully. The 1 inch seals come in packs of 50. The small additional charge is surely worth it to get that extra oomph with your cards and stand out from the rest of card senders. Not only do the embossed foil seals look fancy and unique, they also provide an easier route to opening the envelope for the recipients. Instead of clawing through the envelope seal, they can simply open the 1 inch seal and get to see the beautiful card design you chose. Sounds like a win-win to me.

Get Your Brand Name Out There

Some of the biggest mistakes in marketing are made by the smartest people. When you have a brand you need to make sure that brand is up front and center in everything you do. Sometimes this thought gets missed in the simplest of ways. For example think about the business Christmas cards you send out each year. The smallest little detail on this seemingly small bit of marketing material can make all the difference.

Did you know you can get a Christmas card that actually features your company name on the front of it? Of course, you did not or you would have just stopped reading this article. If your business has something to do with trucking get an industry specific trucking holiday card that has a nice truck on it and your company name on that truck. There is no excuse it is easy to do with today’s technology. If I am running a law firm there needs to be some sort of judicial card out there that I can get my name on the front.

The reason you make sure and do this is because most people do not throw Christmas cards out right away. They keep them on their desk or on a cubicle or in the company kitchen area. Maybe other perspective clients see that card with your name on it and maybe down the line when they need a trucking company or a law firm your name pops into their head for some reason. They will not know exactly why it popped into their head but we’ll know.

Which Type of Greeting Cards You Should Buy in Bulk

Greeting cards can be a great way of keeping your name in front of current and prospective clients. We’ve been discussing which type of Greeting Cards you should buy in bulk and have come up with several types that are a worthwhile investment.

We make it a point to always send an annual Holiday Card – sometimes at Thanksgiving and sometimes a bit later with “Season’s Greetings”. A few years we actually chose a Happy New Year’s card. I always go to The Gallery Collection first because you can count on having an extensive selection of beautiful designs to choose from and the quality is always excellent. It’s hard to go wrong.

With summer help from college kids, it’s easy to order early & have our holiday cards all done and ready to be mailed well before the fall. I make sure to order extra cards in case we want to add new contacts to our mailing later on. This way, we avoid the stress of having to rush to prepare and send out several hundred cards right at one of the busiest times of the year.

Since our holiday cards have proven to be such a hit for several years running, we decided three years ago to also start sending out Birthday cards to our clients too. Seeing the overwhelmingly positive response, we’ve decided that It’s well worth the money, time, and effort. There have been lots of calls, emails and notes from the people we really want to hear from – our clients.

Anniversary cards are also good to buy in bulk because you can keep them on hand and send them to anyone you want to, any time of the year. Again, it’s good public relations. You could always go with keeping an Anniversary Assortment Box on hand, but this year we wanted to go with a specific card with our own greeting printed inside. This way we customized our cards just the way we wanted and there was no extra cost for this option.

If you don’t already send your customers holiday cards, birthday cards, or anniversary cards consider adding them as a part of your normal business routine. It’s simply good public relations and the payoff could be great!

Keeping in Touch With Greeting Cards

Greeting cards aren’t just for holidays, birthdays, and other special occasions anymore. Greeting cards are a great way to keep in touch with business connections, employees, family, and friends. Receiving a card wishing you and your family happy holidays is heartwarming. Receiving a birthday card shows someone is paying attention. Receiving cards for other momentous occasions such an anniversary card or retirement card are touching.

But receiving a card just because someone is thinking of you or missing you truly leaves you with a feeling that someone cares and is thinking about you. There are many options of blank any purpose greeting cards or thinking of you cards that hit just the right note. These are perfect in instances where maybe you have a customer that you haven’t heard from in a while. You can put your personal note just reminding them you are there to help with their needs.

Another great option are note cards. With note cards, you can send a simple note just letting your employees know that you recognize their hard work and appreciate them. Sometimes the small gesture of a greeting card acknowledging someone’s loyalty is all it takes to inspire their dedication.

Keep in touch with greeting cards.

New For 2018 Christmas Cards

 

Every year I look for something new when purchasing our Company’s Christmas cards. It can be quite challenging to find something unique especially when we want our cards to say Merry Christmas on the front, but I think I found a few great examples for this year.

This Opulent Ornaments Christmas Card is definitely unique. I love the idea of having all that gold on a black card stock. It has an elegant touch. It is a glossy color photo that is mounted and framed in gold. The photo is a zoomed in section of a Christmas tree with different shades of gold ornaments and crystal beading dangling down from the branches. The added touch of Merry Christmas below the photo makes this a perfect choice for us.

 

 

Another that I find totally out of the ordinary is this Burst of Blue Christmas card. It is stamped with reflective silver foil with the matching framed border. The snowflake is done in an ornate fashion. Without going for the typical red and green and holiday symbols, this card still sends wishes for a Merry Christmas.

 

You may look at this Picturesque Setting Christmas Card on the left and think it is a run of the mill Christmas photo. However, you’d be wrong! I look at this one and see a beautiful, homely Christmas scene with a burning fire and gorgeous tree with all the trimmings. Also, let’s not forget those presents! What makes this Christmas card truly stand out though is the navy card stock. The photo really jumps and so does the gold “Merry Christmas” below it.

Kicking Off the Holiday Season With Thanksgiving Cards

This year, you need to be the first one to make your mark among other businesses. How do you do that? By sending Thanksgiving cards! You will be opening the season with bang by sending Thanksgiving cards and assuring that you will stand out from the rest of the crowd. Your greeting cards of well wishes for a happy holiday season and a wonderful New Year will be easy to remember because they will be received before the onslaught of cards normally received between Thanksgiving and Christmas.

Another upside of sending a Thanksgiving card is the opportunity to say, “Thank you.” Whether your recipients are customers, other businesses or family and friends; this is a great chance to show your appreciation for what they contribute to your world. There is nothing more American than sending Thanksgiving cards. Most businesses stick with the Happy Holidays or Seasons Greetings card and remain on the sidelines till later in the holiday season. By sending Thanksgiving cards you’ll be ahead of the game and recipients will surely love them. This year, get ahead of the rush and open the holiday season up with a bang by with fun and thoughtful wishes for a Happy Thanksgiving.