When designing your holiday cards or birthday cards this year, try keep in mind what it is you do with the cards you receive from business associates and friends. My guess is that you take those cards and display them on a table or your desk, place them in a decorative card rack or pin them up on a bulletin board.
While these are the typical destinations for our greeting cards, it does not allow for the people viewing the cards to see who the cards are from. I hate when I walk into the office during the holiday season and see a gorgeous new card added to the mix and have to untack it from the bulletin board to see who it is from. Why take all that time and money to send a beautifully designed card and then make it difficult for others to see that the card is from you?
Put your company name on the front and your company will be displayed and remembered. This is a great way to promote your business while showing your caring side. People remember when businesses take the time to acknowledge the special moments or holidays in their clients’ or employees’ lives.
