While it is certainly convenient in our digital age to communicate via cell phone, texting, email, etc; it is still a smart idea for business people looking to get their names and companies known to still carry around business cards. There is nothing like a personal touch that can make a small thing go a long way. A well-designed, smart-looking business card still does the trick.
Which brings up the question: What are some dos and don’ts when it comes to business cards? Here is a list of what to and what not to do when it comes to handing out those little 3.5” x 2” (or 3.3″ x 2.16″) helpers.
- DO include pertinent information such as one’s name, company name, phone and fax numbers, email address, etc. Give the recipient several different ways to make contact.
- DO ensure that there is a tagline (if necessary) along with the company name. The recipients should be familiar with the nature of your business from the information on the business card.
- DO use a company logo if possible. Nothing works better than to have your company easily identified—especially if using its official color or colors.
- DO include writing on both sides of the business card so all information is complete and understandable. Everything should be clear and concise.
- DO make sure the font type and size used for any writing is pleasing to one’s eye and easy to read. Clarity and a well thought out presentation will give a good first impression.
- DO hand the business card out at the appropriate time. Waiting until the conversation is about over makes for a solid, effective closing. (Don’t forget a firm handshake and a “thank you”.)
- DON’T include too much information. A cluttered presentation will lead to confusion and/or impatience.
- DON’T be too cute or creative with the fonts being used. If wording is hard to read or undecipherable, frustration will occur.
- DON’T use unusual or imaginative colors for colors’ sake. Hues or shades that are not necessary may tend to draw attention away from the ultimate message of the business card.
- DON’T be too quick to hand out the card too soon. Nothing is worse than being pushy – it brings up the feeling of mistrust and phoniness.
- DON’T forget to always have enough of a supply of business cards on your person. One never knows when and where a good opportunity may occur where that one meeting and card hand off will reap dividends.
Above all else, make sure that a winning personality is coupled with the presenting of one’s business card for possible maximum impact. When in doubt, keep it simple.