Business Cards: Do’s and Don’ts

While it is certainly convenient in our digital age to communicate via cell phone, texting, email, etc; it is still a smart idea for business people looking to get their names and companies known to still carry around business cards.  There is nothing like a personal touch that can make a small thing go a long way.  A well-designed, smart-looking business card still does the trick.

Which brings up the question: What are some dos and don’ts when it comes to business cards?  Here is a list of what to and what not to do when it comes to handing out those little 3.5” x 2” (or 3.3″ x 2.16″) helpers.

  • DO include pertinent information such as one’s name, company name, phone and fax numbers, email address, etc.  Give the recipient several different ways to make contact.
  • DO ensure that there is a tagline (if necessary) along with the company name. The recipients should be familiar with the nature of your business from the information on the business card.
  • DO use a company logo if possible.  Nothing works better than to have your company easily identified—especially if using its official color or colors.
  • DO include writing on both sides of the business card so all information is complete and understandable.  Everything should be clear and concise.
  • DO make sure the font type and size used for any writing is pleasing to one’s eye and easy to read.  Clarity and a well thought out presentation will give a good first impression.
  • DO hand the business card out at the appropriate time.  Waiting until the conversation is about over makes for a solid, effective closing.  (Don’t forget a firm handshake and a “thank you”.)
  • DON’T include too much information.  A cluttered presentation will lead to confusion and/or impatience.
  • DON’T be too cute or creative with the fonts being used.  If wording is hard to read or undecipherable, frustration will occur.
  • DON’T use unusual or imaginative colors for colors’ sake. Hues or shades that are not necessary may tend to draw attention away from the ultimate message of the business card.
  • DON’T be too quick to hand out the card too soon.  Nothing is worse than being pushy – it brings up the feeling of mistrust and phoniness.
  • DON’T forget to always have enough of a supply of business cards on your person. One never knows when and where a good opportunity may occur where that one meeting and card hand off will reap dividends.

Above all else, make sure that a winning personality is coupled with the presenting of one’s business card for possible maximum impact.  When in doubt, keep it simple.

3 thoughts on “Business Cards: Do’s and Don’ts”

  1. This list is very thoughtful and poignant. Young professionals need this Do’s and Don’ts more than you know! I’ve attended many networking events and let me tell you understanding/implementing this list really sets you apart from the crowd!

  2. I’m a big fan of super-deluxe business cards. You could get some for cheap, but they just feel cheap. A nice rounded corner, a smooth finish on the card stock… quality matters!

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