Ever own a business before? Well I did, and believe me, the little things matter. Every minute detail is scrutinized by your customers. You always think to yourself, “Well that really won’t matter,” but believe me…it does! The best way to get things done in business is to get it done cheaply and with meaning.

There’s a little trick I’d like to let you all in on; something that nobody ever thought about till me. Well…okay, it’s been around forever but I bet you forgot about it. It’s simple, it’s cheap, and … Read the rest of this entry »

At a glance, the subject of business birthday cards probably strikes you as pretty dry and boring. It probably did for me, too…if I had stopped to think about it, which I’m pretty sure I hadn’t. Then I saw something really creative that captured my attention in an upbeat way.

I had gone to a friend’s office to meet him for lunch. A red, white, blue and gold birthday card was posted on the bulletin board just outside his door. Since my friend’s birthday was in January and my luncheon visit was in July, nosey … Read the rest of this entry »

This is a tale of one woman’s date with destiny and how simple greeting cards, a get well card, actually changed her whole outlook on life.

It all began on a late summer day three years ago. I received the dreaded call that my 84-year-old mother had fallen and broken her hip. We had no choice but to sell her home and move her into an assisted living facility since she could no longer manage on her own. My kids thought I was the devil incarnate for sending Grandma to “that awful place.” And truth be told, Grandma wasn’ … Read the rest of this entry »

Personal notecards can mean so much more than greeting cards with preprinted sentiments. Notecards enable those sending the greeting cards to truly get personal when expressing messages to recipients.

I had been ill for several months and received many greeting cards from well wishers. I was and am grateful for each and every one of the greeting cards. I wouldn’t want anyone to think that because they were not notecards I didn’t value them. But there’s just something about getting notecards with personally composed sentiments. Some people just have a knack for being able to express their … Read the rest of this entry »

This is a story about the missing company birthday cards. You know I love greeting cards and better than that, I work for a greeting card company. You spend a third of your life (give or take) at your job and you should enjoy what you do. How much happier can someone be than to work with something they love? Well, you could get wonderful company birthday cards. We do have a lot of company birthday cards hanging around, but sometimes the mischief fairy misplaces the greeting cards on you.

It was a beautiful sunny day for my birthday two … Read the rest of this entry »

Whether people have just started on their career paths and are working at their first jobs or if someone has actually been in the workforce for almost forty years (like me), it’s always great to be able to say that one works for a great company and for great people. Happily, I can admit to that!

One of the small but meaningful ways my company shows its appreciation is by presenting me with a beautiful, embossed anniversary card on my anniversary date of employment. Company anniversary cards may not seem like anything special; however, this anniversary card has not … Read the rest of this entry »

I love that little green triangle of arrows I see when I’m shopping for greeting cards. Sometimes it’s printed on the back of greeting cards, sometimes tucked discreetly inside. The symbol makes the birthday cards, thank you cards or holiday cards I just fell in love with even more of a prized purchase.

The rate at which the U.S. and many other nations produce manufacturing waste has fueled such stress on our environment; knowing that I can reduce (or even eliminate) some of this by actively seeking recycled paper cards makes my final choices a snap. Waste … Read the rest of this entry »

I was on my way to CVS the other day to pick up a few things when I got a phone call about, believe it or not, a thank you card or more specifically company thank you cards. Now normally when I’m driving I don’t even answer my cell phone, good driver and law-abiding citizen that I am. But the caller ID told me that it was my lovely daughter on the other end. I knew that if I didn’t answer she would keep on calling until I did. If anything, she’s persistent. So I reluctantly … Read the rest of this entry »

Employers may wonder whether it is a good idea to send employee birthday cards to their workers. I’d like to relate the tale of the first time I received one of these birthday greeting cards and how much it was appreciated.

To begin with, let me state that my previous employment history consisted of less-than-stellar circumstances. It started in high school when I was employed as an indoor helper in a large garden center. The store micro-manager would stand with his hands on his hips analyzing my floor sweeping technique, occasionally snatching the broom himself to show me the “ … Read the rest of this entry »

Have you ever heard of a famous Christmas card? I’m not talking about a card that may have an imprint by a famous artist (like our Museum Masterpiece Cards). I’m talking about anthropomorphizing a card and giving it celebrity status. This may sound like a very bizarre concept but when you work for a greeting cards company, it’s rather befitting.

A bunch of our cards became famous several months ago when they were used as background props in a scene with Harley Davidson Cooper (played by Beth Ehlers) on CBS’s soap opera Guiding Light. Our devoted … Read the rest of this entry »