The first time my employer sent out Holiday cards was 3 years ago. He was just starting out, the business had only been operating for about 4 months when I was hired. One day in early November we received an envelope which came to us from someone the owner had come into business contact with recently. It was a holiday card. Once he looked at it he got very excited and said “We’ve got to do this too!”
I called the company we got the card from and was given many options. Personalizing the card was more intense than I imagined. I never knew there were so many different types of holiday cards or realized how much thought can go into sending a business holiday card. I ordered a catalog and some samples to be mailed to us. We received the mailing and he decided what he wanted.
In the meantime he also contacted that business associate who sent us the first holiday card. He asked him some questions about how this helped his business. He then explained why you should send your business holiday cards as soon as you can. He was in business over a dozen years and in his opinion you get more visual advertising time for your money the longer these unique, beautifully personalized cards are on display in your customer’s office.
With all the chaos at holiday time, he decided to do it as soon as possible. It was very interesting when we got our first holiday card and we displayed it in a very visible area. Being the first one to send the cards out can help to start an opening dialogue point with some of your newest clients.