The main purpose of sending greeting cards is the act of showing a friend, colleague, client, customer, etc. that they matter to you. Receiving a greeting card is always a welcome event. A side benefit of sending greeting cards is the opportunity they provide for businesses to promote their brands. Greeting cards can function as relationship building items and soft marketing materials. When attempting to use a greeting card in this manner, there are some points of decorum and restraint to keep in mind. There is the danger of over-promoting your brand in your cards to the point that your recipients could only view your card as a marketing vessel and thus ignore any of your true genuine good wishes.
Here are some general guidelines for your branding to keep your greeting cards off the proverbial wall of shame.
Keep it Simple in Sympathy Cards and Get Well Cards – While it is certainly acceptable to include a company’s or organization’s name or even their logo in a sympathy card or get well card, please be wary of how you do so. It’s best to keep font sizes and styles on the smaller side for your firm’s name in these greeting cards. You don’t want to call too much attention to your company. Also, if you opt to include a logo, it should be kept on the smaller side as well and preferably printed in a neutral color. If your logo is bright, multi-colored, and cheerful, it would be wise to consider printing it in just a plain black or green ink.
Avoid Redundancy – You may wish to include your company’s name and your logo in your greeting cards, which is great, unless your logo includes your company name in it. Cards with a printed company name right above a logo that also includes the company name can sometimes look redundant.
Watch for Overexposure – It may be tempting to plaster your brand all over the greeting card putting your logo or name on the front and inside of the greeting cards. Keep in mind that you don’t want your card to scream marketing material, nor should it. A good rule of thumb is to look at the card you’ve created before ordering and ask yourself, “If I received this card, would I feel that the sender actually cared about me?” If the answer is no, tone down some of the branding on the greeting card.
Communication and exposure are the crux of growing your business and reaching more customers. If you are reliable, excel at your products or services, and are responsive to customers (both in requests and remedying complaints) then you will attract lifelong customers. Sending greeting cards can strengthen your customer relationships. It is an underutilized marketing tool in today’s instant-gratification world. If you are unsure if sending greeting cards is right for your company, keep reading for a little insight on common concerns.
Sending greeting cards is annoying . . . serendipitous!
It’s not another time-consuming sales pitch, spam, or junk mail. Business Greeting Cards, no matter the occasion, are a sweet, timeless gesture that recipients of all ages will enjoy. Your card will make them feel special and cared about, especially if it is a high quality card.
Sending greeting cards is not economical . . . cost effective!
The bottom line of great customer service is to follow through with your promises in order to meet customer expectations. Customer satisfaction can be improved just by making your company present, but not pestering, which is exactly what a greeting card accomplishes. Being there for your customers through thick and thin is a thoughtful endeavor that will be remembered. The cost of the cards in comparison to their quality and effectiveness is unmatched when you choose The Gallery Collection. See for yourself!
Sending greeting cards is a lot of hassle . . . fast and easy!
Your eye for details will be noted without an exhausting amount of effort. Business Greeting Cards from The Gallery Collection can be customized as much or as little as you please, all consistent with your high standards. Order your cards easily online or over the phone, quickly receive them, and send them out. There are even services The Gallery Collection offers to help you get your cards out faster— like sealing, recipient addressing, and mailing your selection out for you. Find out more by visiting Gallery Collection!
We all know sending corporate greeting cards is a great way to create a good customer relationship and adding your company logo is a smart idea. You spent time creating the perfect logo, you chose the right colors, the right shape, the perfect tag line-what better place to put it than on your holiday cards. When you send holiday cards to your clients, it sets your business apart from others; your logo should work for you. Since holiday cards are welcome you are creating goodwill and not a sales pitch. Your logo is like a small ad for your company and people remember images better than they remember words – I am sure you have heard that a picture is worth a thousand words!
I patronize the companies that care enough about the business I give them to remember to thank me during the holidays; sending Christmas cards is a cost effective way to let your customers know that you appreciate their loyalty. Putting a visual reminder on the inside of the card is a great way to promote your business. You’re sending the cards out anyway, so why not make it work for you?
And remember, it is incredibly important to send the highest quality Corporate Greeting Cards your budget will allow.
Personalized Christmas cards are our business. We take great pride in providing a quality product to our customers. From the time an order is taken and each step it goes through in between, we take great care to ensure that the product that we ship out is of the highest quality. Every person that handles an order truly cares about the end result.
We also offer All Occasion Greeting cards. No matter what type of card you are looking to purchase, we will do our best to make sure that our customers get a great quality product in the timeliest manner possible.
Once the order leaves our facility, we don’t always get to hear or see our customers’ reaction. Getting to see reviews such as the ones shown below lets us know that the time and effort that we put forth is well worth it.
“My experience with the Gallery collection has been exceptional. My order was shipped very quickly and the item itself is of very good quality. There were no errors on my selection and I will be ordering from them again. Thank you so much for providing exceptional service. ”
Gallery Collection – Thank you! We are happy that you had a great experience. We look forward to serving you again!
5 out of 5 stars
“It was easy to order online. We received the cards in great condition within 4 business days. Just as we ordered. Excellent turn around time even with a holiday weekend inbetween. The cards are of very nice card stock and very good quality. This nice of a quality card can make a wonderful impression.”
Gallery Collection – Thank you for your feedback. We are constantly working on improving our website and are glad to hear that you found it easy to order. We work very hard to ensure that our customers get our high quality product in a timely fashion.
5 out of 5 stars
“This is the sixth year we have purchased our Christmas cards from the Gallery Collection. The cards are beautiful. The paper stock is first class. The service and delivery are excellent. Of all the catalogs we receive, the Gallery Collection offers the best value for our money.”
Gallery Collection – Thank you for being a loyal customer and for putting your trust in us for six years. We appreciate your comments and are glad that we have been able to provide you with the quality and service that you have come to expect. We hope to serve you for many years to come!