Tag: holiday cards

Calendar Cards: Why You Should Send Them This Holiday Season

I am sure you have been sending holiday cards for years, but I have an alternative that will make you stand out from the crowd.   This year consider about sending out Calendar Cards. 

You are giving yourself year round exposure by sending a calendar card customized with your logo and/or your company information.   The recipients of these calendars will display them from January right through till the end of year leaving them with a constant reminder that you are there when they need you.

Another reason to send a calendar card is there functionality.  Your customer will be able to look up dates to easily as their calendar is hanging right in front of them.  They are the perfect size to keep in your purse or briefcase so you always have a calendar on hand.

My last reason to send calendar cards is to create and build customer loyalty.  Your customer will no longer have to run to the yellow pages or the internet to find someone to suit their needs.  Your company name will be hanging right there in front of them. 

This year, mail calendar cards to your recipients to reap the rewards.

Why You Should Consider Greeting Cards Featuring Your Company Name

Sending greeting cards no matter what the occasion says so much about you and your business.  It lets your customers and prospective customers know that you appreciate them.  It is also a sign of a company that is tuned into the details of everything and everyone around them.  You care enough to want to wish them cheer during the holidays and happiness on their birthdays. 

Greeting cards are also a great marketing tool.  Most people display their cards on their desk with pride.  Just think about the benefits of having your company name featured on the front of your cards.  Everyone who passes by will know you send a card acknowledging the recipient. 

There are digitally editable cards where you can personalize the front of the card with your company name.  So many variety of these cards are available including holiday cards and birthday cards.

If you prefer the embossed look, the “die-cut” greeting cards are a perfect alternative that still allow your company name to be featured front and center.  You can have your company name or small logo imprinted on the inside of the card.  With this “die-cut” option, there is an actual window cut out where this information will show through to the front of the card.  These are also available in a multiple variety of cards including birthday, holiday, anniversary, etc.

Feature your company name on your greeting cards for the best market strategy.

Dark Stock or Light Stock Christmas Cards?

Finally making a choice between going with a dark or light stock Christmas cards this year can depend on many factors. What look are you going for and who are the recipients? Depending on the card and printing color, could you be sacrificing readability?

The Gallery Collection carries both types of card stocks in a wide array of styles. Light Christmas cards could be white or buff while dark stock cards can be black, dark brown, dark green, navy blue or a deep red. Additionally, many designs are offered in both light and dark stock options. So, how do you choose?

Think ahead—if you opt for a dark stock card know that your color printing options become limited to select foils only. If you plan to sign or write anything on the Holiday Cards you will need to purchase gel pens, which The Gallery Collection offers in gold and silver.

If you choose a light stock card, be wary of color conflicts there as well. Some might find silver on white card stock or the gold on buff card stock slightly harder to read. Ask for a complimentary sample of your printing color on your card stock choice to see if you like the way it looks together.

Save on Holiday Cards by Ordering Online This Season

For the last few years, I’ve been in charge of purchasing our holiday cards.  Because of budget, I had to shop around for the best pricing. This meant that I would have to call several companies to get quotes. Once presented to my superiors, they would usually go with the lowest price. Unfortunately, the best pricing doesn’t always mean the best quality. We have been burnt more than once. Cheap looking cards do not represent our company the way we want to be seen.

I convinced my bosses that I could save on holiday cards this season by ordering online! However, not before I did some research. As I sat at my computer and typed in Holiday Cards, one of the first companies to come up is The Gallery Collection. As I was clicking through the site, I saw a vast array of beautiful business holiday cards. There were so many to choose from. Wow! The prices were very good, and they even had Christmas Cards on sale at half and even 55% off. However, I was still hesitant. As I said before, we have been burnt in the past. As I was looking through the site, I noticed that I could order samples. So after checking on the pricing, I did just that.

I received the requested samples in no time. I wasn’t disappointed. The cards were beautiful. With pricing and samples in hand, I presented the information to the powers that be. They were quite impressed and gave me the OK to purchase. That was easy. What wasn’t so easy was choosing the final design choice. Once that decision was made, I went back online and placed the order. The process couldn’t have been easier. The cards arrived in less than two weeks and the finished product was impressive.

For the future, I will not be calling several places for quotes. I already know I can save money and time by going straight to The Gallery Collection!

How Should I Mail My Christmas Cards

So here I am in November, preparing to order my Christmas Cards to send to our clients. I’ve chosen the beautiful Glowing Holiday Forest Card (shown above) with customizations to include our logo in a luxurious Gold Foil.

While very satisfied with the choice of card and personalization, the final challenge I face is how to manage a timely, cost effective approach to mailing my Christmas cards! I just don’t have the spare time nor do I have staff with spare time to address, stuff, seal and apply postage to 1,550 greeting cards. What other alternatives are available to mail my Christmas cards?

My first thought is that I could perhaps hire a temporary from an agency to handle this but that’s costly and seems a bit ludicrous for what should be a one, max two day project! I then notice that the company I’m purchasing the greeting cards from gallerycollection.com offers a full mailing service to their customers at a very reasonable rate. They will address, fold, stuff, seal and mail all of my cards. I simply need to submit my list of client addresses. Well this certainly seems something worth considering.

Instructions were easy to follow, ordering has always been easy with Gallery Collection (have ordered from them before) and Voila! My Christmas cards were personalized, in envelopes, sealed and mailed in a timely fashion for all of our clients to have for the holidays. At one point, I did call customer service with a question and was assisted by one of the most courteous and helpful representatives I have ever dealt with.

How should I (or anyone!) mail their Christmas cards? Without a doubt, take advantage of ordering with a company that has beautiful greeting cards, great service and will manage “the whole package” for you!

Holiday Cards: A Sound Marketing Strategy for all Businesses

Mid to Late October is time to seriously think about sending Holiday cards to your clients to let them know how much you appreciate them for their loyalty. There is no question that sending greeting cards is a must, Holiday cards let your clients know that they are important to you and is the most cost effective way to thank them for their patronage.

Holiday cards for business are everywhere; some nicer and more appropriate than others, so research is a crucial. Keep in mind that we live in a melting pot in which people have different religious beliefs. Choose a non-denominational design with “Happy Holidays” or “Season’s Greetings” on the front of the greeting card.   The things you are looking for are of course fine quality paper, classic design and a touch of foil makes a greeting card come to life.  The envelope should also be of the finest quality paper and preferably be foil lined; this way you can start impressing as soon as the envelope flap is opened!

Once you have your selection you should have them personalized with your company name, after all it is a corporate holiday card; you can and should also hand sign. When sending personalized Holiday cards it is incredibly important to send the highest quality cards your budget will allow. The quality of your Holiday cards reflects your business so only choose the best. You promote your business by getting the word out so know that cards can be printed with your company name and your logo making a great impression with your clients you can even include a business card. Imagine your card being displayed in an office that has many visitors; you never know who will see your greeting card and make a decision about your company without meeting you.

Kick off the Holiday Season By Sending Thanksgiving Cards!

Sending Holiday Cards in general is a smart business move – reminding your customers and associates of your very existence as well as your appreciation of the relationship you share. 

Starting off the Holidays by sending Thanksgiving Cards early in the season is an excellent way to be a step ahead of everyone else.  It affords you the opportunity to show your “Thanks” for their business as well as sending your “Best Wishes” for the upcoming season and the year ahead.

Let them know that you are thinking of them and that you value their business.  You can do it with a traditional, festive design or a more casual, light hearted selection.  Send your message by adding a thoughtful, formal greeting or writing a custom one expressing your gratitude. 

Even when you intend to send corporate Holiday Cards a bit later in the season to most of your clients and friends, Thanksgiving Cards can be sent to those who may not celebrate religious holidays.

We have been celebrating Thanksgiving for almost four hundred years.  It reminds us that we all have much to be grateful for & lets others know that they have an importance in our lives – both business and personal.  Sending cards at this time of year is a warm and thoughtful way of sharing our appreciation.

How to Pick This Year’s Company Holiday Card

You want to impress your boss, but boy is it a lot of pressure to make a decision for the whole company. Sure, it’s only a card. A card that will be given to every client, personal contact of your boss, as well as the whole company’s staff!

When you are faced with a decision that involves so many people, it can be daunting to try and figure out what single thing is going to please everyone. First thing’s first: Keep your priorities in check. Make sure you are solid on your budget (and make sure you are positive on the quantity!), time frame to get and deliver the cards, and always keep in mind the audience. While your boss’ opinion might take precedence over your own here, do not overlook the recipients. Who is the card addressing and therefore what should the right message be? Do they all celebrate the same holiday? Be considerate of these sensitivities but realize that ultimately if you know your boss wants a Christmas card sent out—despite any conflicts that could arise—the card you order better be Holly Jolly.

If you’re really not sure what your boss will like—ask! Come with specific questions that are not extremely limiting so you’re not screwed into trying to find a unicorn card. The idea is to get your boss’ input without annoying them or allowing them to form an ideal card (therefore bolstering their expectations). Ask things like if they wanted a certain theme or color scheme. This could be heavily revealing to the type of card they expect. Or ask whoever chose the company holiday card last year to gain some insight.

Once you have your criteria in mind, actually choosing a card should be much easier. You’ve already narrowed it down substantially from answering those few questions. So stay focused. It can be easy to be wowed by all the cards available to you. Keep checking in with what you know you need to buy and make the best decision you can. Don’t search with fear that you’ll get the wrong one. Search with the intention of finding the best Christmas card you can.

Card Imprinting on Business Holiday Cards

Personalizing or card imprinting on Business Holiday Cards is key in getting your company name out there to all of your customers, clients and vendors. But equally important is how its looks. Whether a company decides to add their logo or go with standard typesetting, it needs to look “nice.” It should be appropriately sized for the card, and color selection should complement the front of the card. For more conservative companies, black might be a better or safer choice. One-color printing looks more cohesive inside the card, the greeting should be the same color as the card personalization. A red foil greeting with the company name typeset in green foil does look “Christmas-y” but it also looks like the company name was thrown on the card as afterthought. If the front of the card is mostly red or green, choose either color for inside the cards; printing in blue ink for whatever reason creates a card that does not look professional or well designed.

When a logo is used for the card imprint, there may be corporate “Identity” standards that require that certain colors must be used when printing a logo. If these PMS or “branded” colors cannot be followed, a typical workaround involves printing the logo in black and occasionally in gold or silver foil. If a company logo appears on a holiday card in black, it probably does not mean they lack holiday spirit. They are probably following set guidelines as required by corporate mandate.

Whatever colors appear when you open your next holiday card, be thankful you received it; it indicates your business is much appreciated by the sender!

Why Greeting Cards are Important in the Corporate World

For a variety of good reasons, businesses oftentimes send greeting cards to customers and clients. These cards can include holiday cards, thank you cards (for past business) invitations to upcoming company events or reminder cards for an upcoming appointment.

To make the most positive impression, the cards your company sends should be personalized to the recipient. For holiday cards, it would be ideal if the cards are signed by your company’s CEO or a high-ranking official. If this is not possible (due to a high quantity of clients), it would be best to at least have the cards sent to your largest accounts hand-signed.

When your card is received, it is likely to be shared with the management of the company and, sometimes, many employees. Those who receive your card are likely to think more fondly of you and more likely to conduct business with you in the future, especially when compared to a business that doesn’t bother to contact them.

The other type of corporate greeting cards are those that are sent to employees. Just as it is important to keep on the good side of customers and clients by sending cards, an employee birthday card or anniversary card is sure to keep your workers feeling valued and increased loyalty generally means increased productivity. As with other corporate greetings, a small investment can have a much larger positive impact!