Business Holiday Card Envelopes:  What should go on them?

By now I am sure you know that sending Business Holiday Card is a great way to retain customer loyalty and solidify relations with new customers. I am sure you also know that choosing the best quality Business Holiday Card is of utmost importance as the card speaks volumes about your impeccable taste.

If you are going to go all out and do it right, the card is not the only place perfection is needed; remember the envelope is what the recipient sees first, so ok, it ends up in the trash but it is the first impression. Here are some ideas on how to make those envelopes pop with pride.

Always include your return address including your company name, think more exposure.

Address the envelope to the person intended then the company name and address especially if you are sending to a large company.  If you are sending to a large group, address Business Holiday Card to the Manager/Supervisor then add something like “and crew” or “and staff” so no one will feel left out.

Have someone proof read the names and addresses so the recipient doesn’t get an envelope marked up by the post office.

If your handwriting isn’t the best, either find someone who can help or type on the envelope. Don’t use labels, really, this is so impersonal and no offense to those who do but it is tacky. Make sure your recipient knows you care enough to send the nicest Business Holiday Card possible.

Let’s Discuss Company Christmas Card Etiquette

One of my most favorite parts of the holiday season is sending Christmas cards to all my customers, family and friends.  The thing is when sending company Christmas cards there is a certain etiquette that must be followed.  Not only do you want to share your well wishes but you also want to make a statement and be remembered.

My first rule is to get them out before anyone else.  I want my card to stand out above the rest.  Sometimes waiting too long means your well-meaning gesture get lost in the mix of every other card.

Although I celebrate Christmas, I want to avoid offending anyone.  If I am unsure of their belief, I send Season’s Greetings or Happy Holiday verses instead of Merry Christmas.

The third rule of etiquette for sending company Christmas cards is to always, and I mean always, include your return address.  Not only is it important for your recipient to have your address, it is important to know if one of your customers or potential customers has relocated.  By adding your return address to the envelope, the post office will return the undeliverable card to you so you.

My last rule but of significant importance is to include a brief hand written note.   This shows that you really care and that you believe in the personal touch.   

Sending company Christmas cards is a great way to leave a lasting impression.  Just be sure to make it a good impression by following certain rules of etiquette.

Corporate Holiday Cards That Represent Your Company

There are so many types of holiday cards these days.  I thought I would send some cards that are specifically identified with my business. I found corporate holiday cards that represent your company are easier to find than I thought.  I’ve been looking around for something fun!  I’m a dentist and my company makes dental implants.

  There are few cards that really represent the dental industry to begin with since no one really wants to go to the dentist, ever!  That’s why we have such a bad reputation and people sometimes think we are sour pusses.  But, in my part of the business we help people smile with pride and then they look really good!  This pushed me on.  I started an internet search and came up with the online store for the Gallery Collection.com.

Wow, some really good ideas popped up and made me and my whole staff chuckle.  There were 11 different ones to choose from that were dentist related with tooth brushes and floss and lots of teeth across the card. We wanted something subtle, and only 2 designs really fit that desire. We got samples of both and we voted in the office to decide which one we would have printed with our names in gold foil!  We really enjoyed the whole process of choosing a card. We then went on to have a pizza party during which we prepared the cards and put a stamp on every one for that truly personal touch!  

Christmas And Holiday Cards “From All Of Us”

You might not be aware, but the Gallery Collection has a specific category for “Christmas & Holiday Cards” that has a number of greeting card designs with “From All of Us” on the front of the card.  Since we’re a warm and friendly group who like to individually sign the cards we send out, it seems appropriate to show our team spirit right up front and in your face.  We think it’s in keeping with the spirit of the season. 

Some of these festive designs have the added feature of printing our company name on the front and several have a window to the inside showing whatever is printed there.  On a few, you’re able to customize the entire text with your own personal message.

The selection includes merry snowmen and chubby penguins, beautiful holiday ornaments of all sizes and colors, snowflakes, wreaths and one special group of Party Pets.  There’s a choice of colorful designs with “Happy Holidays” or “Peace” or “Merry Christmas” or “Season’s Greetings” in classic, traditional fonts as well as funky, light hearted fonts.

See if you can’t create a unique and memorable card of your own to send this year.  I’m sure you’ll make the holidays a more festive celebration for all those on your list!

Why You Should Take Advantage of Recipient Addressing

I love sending out Christmas cards.  You are sending wishes for a happy holiday and a peaceful New Year.  What could be more fun?

You have written your personal message and signed the cards with sincerity.  Next, you stuffed and sealed all your envelopes and Oh no!  It is that time…..time to hand write each of your 200 or more envelopes.  The fun just drained out of the Christmas card merriment.

Take advantage of recipient addressing and this woe will not even enter the equation.  You can have the Gallery Collection print your recipient addresses for you.  All you need to do is submit your addresses in an Excel file and let them do the work.  Life just got much easier.

Not only is there the benefit of making your life easier, but you can have your envelopes imprinted in the same color and font as your return address.  I am all for uniformity.   It looks neat and polished.

Every year with my card order, I need to order 50 extra envelopes.  I tend to make spelling errors or because I am in a rush to get this job done, the envelopes look sloppy.  I end up having to start over on a new envelope. 

Take advantage of recipient addressing in order to ease the stress of the holiday season. 

Benefits of Sending Holiday Cards to Customers

It has become very easy to send Christmas cards with the invention of something called recipient addressing.  The card company we have been using for the past few years has this option as a new offering and made it very easy to do.  We upload our mailing list using a special document type they send us in Excel and they take care of the rest! We already have all the patients listed in alphabetical order for our files and billing purposes.

We pick the holiday card and the greeting we feel is appropriate for our customers.  Then we have a few lines for the name of the dental practice as well as the names of the dentists and office staff.   We pick the color ink, or a special foil to have it printed inside the card.  Then the envelopes are printed with our return address on the back and the patients name and address on the front! It is amazing!  No work there!  All of our patients have commented when they come in for an appointment about our great Christmas cards, how beautiful and unique they are. 

We tell others in the field about one of the benefits of sending holiday cards to your customers is they remember to call you to comment on the greeting card and then remember they also need to come for a visit as well.  Tackled two birds with one stone…so to speak!      

A Corporate Game-Changer: Thanksgiving Cards

Thanksgiving cards are often over looked by businesses and this is a mistake. Oftentimes companies focus all of their efforts on Holiday cards each year, but why not try a new approach? Thanksgiving cards can be a fresh way to engage your clients, business contacts, and vendors.

Thanksgiving cards are a great way to send your company’s thanks and show gratitude. Since it’s before the holiday rush, and near Black Friday, this is a great time to send coupons or promotions for your products and services. Use a corporate-appropriate Thanksgiving card to send out special offers to certain clients or to advertise upcoming sales or releases.

Sending Thanksgiving cards is also perfect because of the timing. It is a great time to send a card seeing as your recipients won’t have over-flowing mailboxes yet. Your thoughtful card will stand out for sure and won’t be as likely to get tossed.

Show your appreciation with a beautiful card like the Harvest Wreath on Door Thanksgiving Card. This card is elegant and also offers you the chance to personalize the front of it with a personal message or company name. If your client displays their card, you’ll be getting a nice bit of advertising as well. Now that’s something to be thankful about!

Writing The Perfect Greeting For Your Holiday Cards

Writing the perfect custom greeting for your holiday cards should not be a difficult task.  Simply write a message expressing what you want to say.  The most important tip I can give you is to be truthful.  The second most important tip is to know your audience.  To play it safe, you could keep your greeting neutral by using “Season’s Greetings” or “Happy Holiday” over “Merry Christmas” – a common practice within a business environment.

It is not necessary to use your company name in the customization, but I always prefer to have my name front and center and then have my employees sign in the imprint area below the greeting. I also like to use keywords such as grateful or thankful to show appreciation for our relationship. 

Next, send a message directed towards the holiday season.  There are so many synonyms so I try to mix them up every year.  You can use “sending good cheer” or “wishes of peace and joy.” Another I use often is “wishes for a wonderful Holiday Season.” Then, I like to extend wishes of goodness for the upcoming year.  I’ve used phrases like “happy and successful,” but there are so many different wishes you could extend.  Others include safe, joyful, prosperous and healthy. 

Keep it simple and from the heart when writing the perfect custom greeting for your holiday cards.

Why Should I Use Die-Cut Christmas Cards?

Ordering holiday cards for your business seems like a fairly simple thing to do until it comes down to choosing a design. You need a holiday card design that stands for your business. Having your company name on the front of the card is a great way to showcase your company along with an eye-catching holiday design.

Die-cut Christmas cards are the perfect way to display your name on the front of the card without actually printing your name on the front of the card. Die-cut Christmas cards have an elegant window cut out of the front of the card so that you can print the business.

Pablo Neruda said that the eyes are the windows to the soul. If that is the case, then die-cut Christmas cards are the windows to high quality business names and joyous holiday seasons. Everything looks nicer with windows. Picture your house. Now picture your house without any windows. It wouldn’t be nearly as beautiful.

By using a die-cut card design, your business name will be the steady foundation that unites the inside and cover design of your holiday cards. Clients, friends, and family alike will be awed by the warmth and professionalism of the holiday cards that they receive and forever associate that with your business.

Millennials and Greeting Cards on the Rise

Millennials, also known as Generation Y or Gen Y, are the demographic cohort following Generation X and preceding Generation Z. Researchers and popular media typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years.

Millennials are choosing to buy more paper greeting cards over social media and texts. They have learned to appreciate a more personal connection and creative side. Greeting cards today offer digital wizardry if you can’t draw a stick figure and give you the opportunity to choose from pre-made templates and add digital photos.

It’s an old fashioned callback to a more intimate experience. Standing in the drugstore and choosing that particular wording that expresses how you feel. Pops of color and even pop-ups jump from the card to give you a big hug. It’s a keepsake, but it’s also an expression of whatever sentiment you’re trying to convey.