Sending Holiday cards to your customer, vendors and employees is a necessary for any business. The extra expense of these tokens of gratitude will prove worthwhile in the end. It is an advertising method that has been around for years with proven success.
Your customers and clients will appreciate that you are thinking of them during the holidays. It is a show of appreciate for their business and will inspire them to continue working with you in the future. Holiday cards show to your customers that their business is valued.
Vendors that you deal with daily or monthly basis will also see that they are on your mind when they receive their holiday cards. This could result in better discounts on future orders or maybe other perks such as free samples.
As for your personnel, any employee acknowledgement always leads to a more successful company. Happy employees make for a better bottom-line. The holiday season is the perfect time to thank them for all their hard work and effort. I suggest you mail these cards to their households. Getting a sign of gratitude such a holiday card mailed to their home will truly make them feel special.
Holiday greeting cards will result in only positive feedback from all of your recipients.