The Handshake & Business Card Move

Are you a business owner, employer or someone in need of new clientele? Do you ever wonder how you can get your name out there? Now think about how many people you’ve shook hands with. All of those people should and could be walking around with your name and business card in their pockets or wallets. You need to promote your business to get business.

One way to become an expert business man or woman is by becoming an expert at the handshake and business card move. It’s time to get stocked on some business cards and start shaking some hands.

First things first, make your business cards pop. Create an eye-catching card so that people don’t instantly throw it away. Choose or build a design that would make people want to hold on to it. Advertisements and billboards are stuck in one place where people pass by without even glancing at them. Make your audience stare and study your business card and take it everywhere they go.

Now that you have your business cards prepared, be confident in handing them out. Approach a promising looking young man or woman and introduce yourself with a handshake. Build up a small conversation and mention what your line of work is. Convince them that one day they may need your expertise and hand over your business card. Be warm and friendly so that they will want to keep your card on hand.
Every person you hand off your business card to is a potential client/customer and a potential promoter of your business. They can take your name everywhere they go and hand over your business card for you to their friends and family.

Once you get the handshake and business card move down, the business cards do the work for you.

The Importance of Business Cards

During these competitive corporate times, you want to be able to make a lasting impression and stay relevant in your clients’ and vendors’ worlds. There are so many things you can do to stay on their radar, like sending Christmas cards, thank you cards and emails where you reach out to your contacts. One of the best and most effective ways of staying on their minds, however, are sending them a business card! Many people underestimate the importance of Business Cards, yet it’s one of the most important things you can send to those you do business with, and those you’d like to do business with.

Business cards are a super important tool to have whether you are starting out fresh, or an established company in your field. If you hand out your card in the neighborhood where your new office or storefront is located, you’ll be able to introduce yourself to people in the surrounding area. You can also do a mailing where you have presentation folders made up, and include a business card so potential clients and customers can contact you. They’ll easily slip your card in their wallet and not be bothered with anything too large or overbearing when it comes time to reach out to you.

The best part about business cards, are that there are so many designs and options these days than what was offered only a few years ago! You can use an existing company’s design or layout that will make ordering your business cards a snap! If you are creatively inclined, you can also make your own on your very own template! This actually allows you to stick out from the rest of your competition very easily, which I recommend, especially if your business is in the creative services field. It also allows you to be unique and show your true business and style persona. Business cards are very inexpensive, so you can order a large quantity up front to make sure you don’t run out, or switch up your look every so often for a fresh feel.

Whether your business is in an office, in the privacy of your own home, in a store or even online-only, business cards will work for you! Whether you are getting a new business up and running or you’ve been in your field for years, you will be able to gain more clientele in such a simple, quick and memorable way of having your very own business cards!

Design Your Own Business Cards

Who knows your business better than you? The answer to that is nobody. So why do you go to a website and pick out a design that is premade for the rest of everyone else? Take a little time and make that card the best representation of your company by Designing Your Own Business Card.

All it takes is a little knowledge of Photoshop, Illustrator or Indesign. Grab that graphics person you have around the office and download a template so you can make something magical. Perfectly place your logo and your company colors all over the card. Make sure the font you show is the company approved font.

You control the story because you are writing the narrative. Create something special that all of your company can use. Business cards are an extension of your business and you need to make sure that you personally make them and not just phone it in selecting some predesigned template that other companies can use as well. Stand out from the crowd with a design that is fully immersed in your brand. You will not be just like everyone else in their wallet; you are better than that.

Business Cards: Dos and Dont’s

Dos

  • Do always keep enough with you. What’s the point of having them if you don’t hand them out? They are a staple marketing tool of the modern business world.
  • Do include pertinent information like name, contact info, and a website or link to recent work/resume.
  • Do deliver your card confidently with a firm handshake, eye-contact, and a smile.
  • Do think about your line of work and which design would best suit your needs. Consider the type of card as well (horizontal or vertical, glossy and laminated, matte, velvety, etc.). Take care in deciding the details. This will set you apart from your competitors.

Don’ts

  • Don’t use hard-to-read fonts, colors, or designs.
  • Don’t bend, fold, crumple, or stain your cards. They are a reflection of you and your attention to detail, so they must be neat and clean. Consider keeping them in the free travel case The Gallery Collection provides with your order! It will be oh so impressive when you retrieve a fresh card.
  • Don’t crowd your card with too much stuff. Photos, logos, quotes or testimonials, accomplishment highlights, and extra links are all fine additions to your business card . . . but maybe only one or two of them. And absolutely never include outdated or incomplete details. Weigh your options and strive for developing a precise, informative card.
  • Don’t keep putting off ordering your business cards at The Gallery Collection! The Gallery Collection’s high quality, double-sided, customizable business cards will be sure to impress.

Presenting…Your Brand!


I have been selling computer software for over ten years and the main thing I have learned is that you need to not only have a good product but you need to have a good presentation. Know your product in and out so any questions that are thrown at you can be answered. But do not skimp on presentation. I have seen it too many times in my world where the presentation underwhelms and does the product a disservice.

Something as simple as creating a branded presentation folder can go a long way to impressing perspective clients. Slap a nice logo, foil stamped and engraved…put your company name on there and now you have a piece of art that will hold your presentation documents but also brand you as the company continues to use that folder after you have gone.

Now the product you are selling has to have some usability for you to make a sale but do not forget showmanship. From the dialogue to the folder, make sure you are on top of your game for every pitch you give. Get that brand face front and forward. The more the perspective client sees you the more they will remember you. Good luck selling!

How do Business Cards Promote You?

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How do business cards promote you? Well, for starters, a business card instills the idea of confidence and value in your position to other consumers.  Regardless of your occupation, a business card could go a long way in helping you make the right impression on key clientele or partners. However, not only does it instill those ideas, but it also gives people a true sense of who you are.

You can tell a lot about a person by their business card. It’s 2017, there are more card designs than just the generic white card with your picture and info on it. Business card designs give the card and person a little “pizzazz” which will always stick out in the customer’s mind. “Hey this person has a Facebook/iPhone template as on his business card, that’s new, that’s ‘hip’. I like their style, I’m going to give my business to them.” Also, business cards are way great way to network out and find people to collaborate with and expand your business. As this is probably the most important part about any career, networking and getting your name out there is crucial in become any successful businessperson.