The Thoughtfulness of Sending Custom Holiday Cards

When greeting card companies advertise that they carry personalized holiday cards, it usually means that the buyer can pick out the verse he likes from the free ones offered, have a one or two-line imprint included in the signature area at the bottom of each card, and also to have an imprint on the envelopes. This type of holiday card is pretty standard in the industry.

What can separate the usual from the unique is when cards become customized holiday cards. Rather than use standard or “stock” wording for the inside writing, cards can become custom holiday cards when a message pertaining specifically to the sender and/or the recipient is used. For instance, let’s say a professional football team decides to send out holiday cards to its new season ticketholders. By incorporating the name of the team along with some kind of good wishes for the upcoming holiday season, the team has customized their thoughts in a way that combines the spirit of the season with the sport of football. Any similar idea would work as well.

The main idea is that rather then a recipient receiving the usual typical, traditional message, you would think there would be a sense of excitement when a customized holiday card that is tailored specifically toward that relationship is received. And the recipients receiving these customized cards will certainly appreciate the thoughtfulness.

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