Greeting Cards Used to Pay It Forward

A greeting card can be used in many different ways – just take a look at all the different types of corporate greeting cards available on this website! The first use that comes to mind is an expression of goodwill towards the recipient, be it for a holiday, a birthday, or to congratulate or thank. That goodwill, however, can be “paid forward” with just a simple act.

Many customers order their corporate greeting cards with a special imprint. Some thank patrons or clients at Christmas time with mention of their end-of-year donation to a favorite charity inside of their greeting cards. Others celebrate the birthdays of their employees by donating to an organization in the employee’s name.

Using a greeting card to pay it forward doesn’t always have to include such a grand gesture. Small acts of kindness are just as meaningful. Think of a colleague who may be having a rough time, and send her a thinking of you card. Perhaps a client is having her first child. Send a congratulations card. Did colleagues in the office pilot a recycling program for the company? Why not send thank you cards? You can even choose a greeting card made with windpower in light of the situation.

In my greeting card Googling (yes, I do Google greeting cards – it comes with the job description), I discovered what, to me, may be the most interesting use of greeting cards in the “pay it forward” aspect. Amnesty International annually asks members to send greeting cards with messages of support to prisoners and human rights defenders worldwide. This small act of goodwill lets those receiving the greeting cards know someone remembers them, and the message to write in the greeting card is as simple as “We’re thinking of you.” I was disappointed to discover that the 2007 Holiday Card Action program had ended in January, but it’s a great cause to remember during the 2008 holiday season.

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