From early childhood right into adulthood, I used to dread dental office appointments. Having moved around a lot in my adult years, there was a fairly sizable list of dentists whose practice of their art in my mouth caused me trepidation.
Now, I make my next 6-month appointment at the end of each office visit, and actually look forward to it. Why? Business birthday cards!
The cards aren’t the only reason, but they are the icing on the cake. Also, parking is easy. The waiting room is attractive and comfortable. Everyone who works there is cheerful, pleasant, and warmly welcoming. My dentist is gentle, sure-handed and an entertaining chatterer. They make me feel like an old friend, or even part of their family, by sharing tales and photos of their families and asking about mine with genuine interest. I always depart with good and positive feelings of my time there.
Every time I leave this dentist’s office, I’m also carrying a “goody bag” of dental products and other useful items (he passes out the greatest pens!) with his name and phone number on them. I guess you could say that I think of him and his staff every day because I’m using the promotional items from that gift bag.
I suppose a number of dentists give out little take-away “favors” but I don’t remember any former dentist of mine who also remembers my birthday every year! What a nice surprise it was when I first received birthday cards. His appointment reminders come on a postcard so it was a bit of a mystery to get an envelope that was obviously not a bill.
Here they are, remembering me on my own specific, special day, not for advertising or appointment reminders or bill sending, but just to wish me a happy birthday! Warm, charming, and first class quality: in the practice of their business and in the way they live. This is my dentist for life!