For those in the catering business who normally send business holiday cards to former and/or potential future clients, I propose that this year you instead send Thanksgiving cards, for many reasons. What better holiday to associate your food-related business than to the holiday which some think of as a celebration of all-day eating! Sending a Thanksgiving card will also allow you to get a jump on those who are sending business Christmas cards.
It also can’t hurt to remind customers of your high-quality food and service right before the holiday season madness begins. Sending a Thanksgiving greeting card might encourage customers to contact you for both their personal and business holiday catering needs in December and beyond. Businesses that are late in booking their holiday parties and find themselves shut out of banquet halls and restaurants can turn to you to cater their Christmas parties at alternative venues. Individual recipients of Thanksgiving cards will consider you to help out with their culinary needs for their family celebrations. If you send it out at the right time, you might even get some last-minute Thanksgiving catering work from stressed-out hosts!