Well-crafted holiday cards have the potential to provide a dual benefit to corporations, businesses, and organizations that send them to clients, employees, customers, patients, etc. The obvious dividend is in the authentic goodwill that these cards can engender as you truly thank your recipients for their support and trust in your organization over the past year. The second benefit is a direct offshoot of the first.
The appreciation that your recipients feel as a result of receiving a holiday card might, in turn, inspire them to continue to be associated with your organization and may even strengthen that bond resulting in more business, referrals, and solid loyalty. While a great advantage for any organization, this loyalty can only be achieved as described. It must be a direct offshoot of an authentic goodwill. If the holiday card is sent only with the intention of drumming up more business from your customers, it might not be as well received. Besides creating your holiday card within this mental framework of authenticity, you need to find the right balance on what to include in your clients’ card no matter how well-intentioned.