Business Christmas Cards Keep The Conversation Going

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In this crazy world of everyone being in a rush, and nobody seeming to have time to stop and smell the roses, I have found a great conversation starter that everyone seems to enjoy, and it keeps the lines of communication open between me and my customers.  Want to know what it is?  I simply ask them, (usually at the beginning of the checkout process).  ‘So, did you receive my business Christmas cards this year?” And since I usually already know the answer will be “yes”, I am quick to follow up with a “Thank you for your continued support”.  This also opens the door and you would be surprised how many people keep talking afterwards.

This little step also brings a smile to their face, and now that I know that this customer is a happy one, they are much more likely to return to my store.  So, if you have a business and are looking for ways to drum up business, definately consider sending out Christmas cards this year, and be sure to use my special trick to engage the customer while improving customer service. Your customers and your bottom line will thank you!

{ 5 comments… read them below or add one }

Shanda August 7, 2012 at 11:45 am

What a thoughtful & clever business move by sending Christmas cards to help keep the lines of communication open with ones customers.

Trent August 8, 2012 at 12:02 pm

I don’t consider sending cards a trick. I think it is a warm and thoughtful way to appreciate customers all year long.

Rock S August 21, 2012 at 2:22 pm

Good point here. I agree totally. Business cards convey the spirit of the holiday Howver, there is a certain networking aspect to sending out business cards and there is nothing wrong with that.

Christina August 21, 2012 at 4:21 pm

Great idea to make he most of your greeting card! Using your thoughtful gesture as a way to strike up conversation with a client reminds them of your kindness and gives you a great way to get them talking.

Ed C. August 24, 2012 at 11:51 am

I think this is something that is rarely done anymore due to the growth of larger businesses, although, it is a great idea and a personal approach to connecting with customers. It is a nice change from the standard impersonal business e-mail marketing blast for the holiday season that most big businesses send out.

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