Sending business Christmas cards is an ideal way to pass on cheer and goodwill to your colleagues and clients.
There are so many cards to choose from out there – how do you find one that stands out from all the others? You personalize them to make them your own! I can confidently say that now but a couple of years ago I was sending out the same ole same ole cards and greetings until one day I was the recipient of a Christmas card that caught my attention. I realize that I was one of many to receive this card but I honestly felt the message inside the card was sincere and personal and directed only at me. I guess that’s the trick when searching for Christmas cards – find one that has a festive cover then find the perfect sentiment to make the card your own. The difference really can bring a smile to the faces of those who receive them; it certainly brought one to mine.
I have a small business and enjoy sending cards to my clients each year. I no longer send cards with a common greeting inside; I choose a card cover that suits my style and then express my sincere thanks and good wishes using my own words. I have to admit, when sending out holiday cards in the past I don’t recall anyone bringing up the subject of even receiving my cards. Since creating my own messages and making them a little more personal, I have received compliments and thanks for them.
I send about 125 cards each year so I couldn’t possibly send a personalized message to each. I find the best Christmas card and the best sentiment. Then I add a handsigned “Happy New Year’s” or something to that effect and then I hand sign my name. This way it shows that I took the time to extend my Christmas wishes but didn’t actually take too much time out of my busy schedule.
I think its great that there are so many more options out there to choose from now, from greetings to the cover of the card. It makes it so much easier for a business to find something that really reflects the message that they want to send!
Being able to put your own sentiment into a holiday card is a great way to show a little individuality and avoid the sometimes overly sentimental or the other extreme, totally impersonal. It’s nice to be able to strike a balance between professional and sincere especially when you are dealing with clients, suppliers and collegues.
I receive dozens of cards every year, so I don’t always remember them enough to match a card to the business or person who sent it. Most of them are sort of bland, but the personalized ones with nice designs are always worth a second glance. I’ve even gone so far as to ask where people get theirs from–I was surprised to hear they ordered them off the internet!
It’s great that we can order personalized holiday cards, like the ones from the Gallery Collection. Instead of purchasing a box of cards that have a pre-printed greeting, that you know hundreds of other people will be sending, you can personally select your card design, the greeting inside and even add your company logo if you wish. I think this really makes a difference for your recipients. They’ll appreciate the extra effort.
I think a personalized messgae goes a lot further than the pre-printed kind. People appreciate when you go the extra mile for them. I mean it’s always nice to get any kind of card but it’s always better to get one that seems like it was made or bought especially for you.
For me, it doesn’t matter whether the card itself is expensive or high-quality, it’s nice if the company can afford it, but personalizing it matter. Let it be a short message or hand-signed, personalization shows an extra effort put in it and I appreciate that.